Starbucks entering the chinese market shouldn't have worked, but it did, why?  •	Thought Differently •	Smart Positioning •	Global Brand •	Local Partners •	Committing Long Term

Five Things Starbucks Did to Get China Right

Starbucks entering the chinese market shouldn't have worked, but it did, why?

How IKEA adapted its strategies to expand and become profitable in China - Business Today (Interesting Marketing Case study)

How IKEA adapted its strategies to expand and become profitable in China - Business Today (Interesting Marketing Case study)

Android beats Apple in China mobile platform race: report

Android beats Apple in China mobile platform race: report

Ikea article on organisational culture.

Sony CEO Kazou Hirai's first year. Selling lots of property, cutting pay and jobs.

Xiaomi sold $2 billion worth of handsets in China in 2012 and is fast emerging as a force in China, the world’s largest mobile phone market, with revenue forecast to double in 2013.  They sold seven million mobile phones in 2012 by using designs that "mimic the look and feel of the iPhone and using marketing that seems right out of Apple’s playbook." It is now the sixth biggest smartphone vendor in China, ranking above Apple. Xiaomi owns about 5% of the market with Apple just behind on 4%.

New arrival: XIAOMI RAM IPS QUADcore Mobile camera XIAOMI multi-language Android Smartphone Capacitive Unlocked Mobile phone original in stock Item specifics Unlock Phones:Yes Display Color:Color Brand Name:Xiaomi Talk hours CPU:Quad Core Design:Bar …

KFC in China- tofu, congee and soy milk

Today I saw the funniest thing. I was sitting and eating my lunch watching the world go by only to see three teenagers find a table, two go outside to a street vendor selling chicken etc. bring it in to eat at KFC.

A growing number of American companies are moving their manufacturing back to the United States. IN 2005, A START-UP company from California called ET Water Systems decided to move its manufacturing operations to China. At the time there was a general exodus to Asia in search of lower costs, recalls Mark Coopersmith, the firm’s chief executive.

IN A START-UP company from California called ET Water Systems decided to move its manufacturing operations to China. At the time there was a general exodus to Asia in search of lower costs, recalls Mark Coopersmith, the firm’s chief executive.

Chinese brands coming to the British high street 'Made in China' is usually what it says on clothing labels but ambitious Chinese retailers are now looking to make their own brands household names in the UK.

Chinese brands coming to the British high street 'Made in China' is usually what it says on clothing labels but ambitious Chinese retailers are now looking to make their own brands household names in the UK.

In china the total GDP figures for 2012 have added up to RMB57.6 trillion. This figure is 10% higher than the national RMB1.9 trillion. . This is not the first time that the combined local figures are higher than the national figure, and the gap between the two is growing. In 2009, the gap was RMB2.68 trillion, in 2011 it was RMB4.6 trillion, and in 2012 it reached RMB5.76 trillion.

In china the total GDP figures for 2012 have added up to RMB57.6 trillion. This figure is 10% higher than the national RMB1.9 trillion. . This is not the first time that the combined local figures are higher than the national figure, and the gap between the two is growing. In 2009, the gap was RMB2.68 trillion, in 2011 it was RMB4.6 trillion, and in 2012 it reached RMB5.76 trillion.

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