Fred Perry

A classic gingham check shirt makes the perfect new addition for spring, as shown here at our Westfield White City Authentic shop. See men's Authentic.

Fred Perry creating a new kind of 'check' with all of these colours (maybe more) and having the logo in every square, being the same colour as it would be on different coloured tshirts

Fred Perry, the brand that never goes out Iof fashion! Selection of polo shirts, jackets, trainers.

Fred Perry 2014 Spring/Summer Bradley Wiggins Collection

Fred Perry 2014 Spring/Summer Bradley Wiggins Collection

It isn’t actually out yet, but we’ve been given the first look at the Fred Perry Spring / Summer 2014 Bradley Wiggins Collection.

The Bradley Wiggins Collection spring / summer 2015 by Fred Perry

Sir Bradley Wiggins rockin his Checkerboard Shirt part of his fred perry collection s/s 2015

"My tie clip is vintage; I was given it along with a vintage cigarette case. My aesthetic is mod-inspired—all very clean and smart. The tie clip fits in with that, plus it keeps my tie in place. I wear it high enough so you can see it over the top button of my jacket." —Itzhak Bishburg, 27, Store Manager, Fred Perry SoHo

The New Rules of Neckties: How to Wear a Tie with Attitude