I like this design because it is very creative funny with the word play. The font is easy to read and it caught my attention with the red dot. The design is not cluttered. The message is easily received with one word.
Smart way of fusing an icon with the type inside a the "i" and "l" form the top half of a pencil. yet effective - designed by Reghardt Grobbelaar. ONE small triangle, reinforces the idea of the 'pencil' by making to 'L' and 'I' look like a pencil
This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.