Indie Beauty Delivers Blogs

To be competitive Indie beauty brands need behind the scenes processes just as amazing as the big guys. But without the big guys budgets this can prove challenging. That's where I come in. I'm passionate about the success of indie brands and in my blogs I share all my experience of working for the last 15 years in beauty logistics. Top tips, easy steps, basic processes; in my blogs you will find all you need to stand out, get noticed and run a successful, profitable business.
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I believe (and know from experience) that blogging is the secret weapon of the indie beauty brand. In this blog I share my top 5 reasons every indie beauty brand should be blogging.  I show you why it's so important, how it can differentiate your business and exactly how it will send your sales and profits soaring.

5 Reasons Every Indie Beauty Brand Should Be Blogging

I believe (and know from experience) that blogging is the secret weapon of the indie beauty brand. In this blog I share my top 5 reasons every indie beauty brand should be blogging. I show you why it's so important, how it can differentiate your business and exactly how it will send your sales and profits soaring.

Its not enough to be green or organic anymore. To stand out and get noticed and make those valuable sales you need to be fresh and creative. Read on for my top 3 ‘GET NOTICED’ methods.

How are you different

To stand out and get noticed and make those valuable sales you need to be fresh and creative. Read on for my top 3 ‘GET NOTICED’ methods.

If you are a US Indie Beauty Brand looking to launch in the UK then read this blog to find out how to set up a UK logistics base in one really easy step.

How to set up a UK logistics base in 1 easy step

If you are a US Indie Beauty Brand looking to launch in the UK then read this blog to find out how to set up a UK logistics base in one really easy step.

6 Reasons Every Beauty Brand Should Offer Their Customers A Click And Collect Delivery Option

6 Reasons Every Beauty Brand Should Offer Their Customers A Click And Collect Delivery Option

10 beauty brand returns policies to inspire you to write and publish your own

10 Beauty Brand Returns Policies To Inspire You to Write and Publish Your Own

If you are dreaming of seeing your amazing products on the shelves of major retailers in 2018 then read on for a personalised road map to fast track your success.

If you are dreaming of seeing your amazing products on the shelves of major retailers in 2018 then read on for a personalised road map to fast track your success.

Have you ever wondered how retailers decide the format of their in-store displays? Are you unsure what listing fees are and whether you will need to pay them? Do you want to know how to influence your in-store shelf position? Well, read on because all those questions and more are answered in this amazing guest blog.

How Retailers Work 8 – The secrets behind store displays and listing fees

Have you ever wondered how retailers decide the format of their in-store displays? Are you unsure what listing fees are and whether you will need to pay them? Do you want to know how to influence your in-store shelf position? Well, read on because all those questions and more are answered in this amazing guest blog.

In this latest blog in the 'How Retailers Work' Series we pull the curtain back on PRICING and reveal the best way to calculate your recommended retail price.

How Retailers Work 6 - How to calculate your recommended retail price

In this latest blog in the 'How Retailers Work' Series we pull the curtain back on PRICING and reveal the best way to calculate your recommended retail price.

In the fourth of our guest blog series taking you behind the scenes of how retailers work, we get to the grips with the COMMERCIALS! Understanding yours and your retailers numbers are the way to securing a positive, profit proof agreement. Two industry insiders giv the low down on exactly what you need to know.

How Retailers Work 4 - Be Confident On Your Commercials

In the fourth of our guest blog series taking you behind the scenes of how retailers work, we get to the grips with the COMMERCIALS! Understanding yours and your retailers numbers are the way to securing a positive, profit proof agreement. Two industry insiders giv the low down on exactly what you need to know.

There are a handful of hidden costs in the retail supply chain that all indie beauty brands need to recognise and understand in order to negotiate profit protected retailer agreements.

Hidden costs in the retail supply chain every indie beauty brand needs to know about

There are a handful of hidden costs in the retail supply chain that all indie beauty brands need to recognise and understand in order to negotiate profit protected retailer agreements.

In this blog I lift the curtain and show you behind the retail scenes explaining why and how retailers measure your performance and what you can do to make sure your brand is retail ready and getting top marks.

How and why retailers measure your performance

In this blog I lift the curtain and show you behind the retail scenes explaining why and how retailers measure your performance and what you can do to make sure your brand is retail ready and getting top marks.

So, you've set your sights on supplying retailers. Well nothing, other than your awesome products will impress them more than rocking up to meet them with a full understanding of how they work and an impressive robust logistics infrastructure that can cope with their demands. In this blog I go behind the scenes and give you exclusive access to exactly how supply chains work and how you can gear up to meet the challenge.

10 Things Indie Beauty Brands Need To Know About Retail Supply Chains

So, you've set your sights on supplying retailers. Well nothing, other than your awesome products will impress them more than rocking up to meet them with a full understanding of how they work and an impressive robust logistics infrastructure that can cope with their demands. In this blog I go behind the scenes and give you exclusive access to exactly how supply chains work and how you can gear up to meet the challenge.

In the second blog of a series looking behind the scenes at how retailers work we start investigating the strong underpinnings you need to enable positive discussions with retailers, the 3 Cs: So let's get on it and dive deep into the first of the 3 Cs THE CONSUMER!

How Retailers Work 2 - Understanding Your Consumer

In the second blog of a series looking behind the scenes at how retailers work we start investigating the strong underpinnings you need to enable positive discussions with retailers, the 3 Cs: So let's get on it and dive deep into the first of the 3 Cs THE CONSUMER!

For many indie beauty brands writing an email pitch can be pretty daunting. In this blog I will give you the confidence to finally put your pen to paper, provide a structure that helps you draft a killer pitch that catches the attention of those busy buyers and guide you through what to do after the initial pitch email is sent.

13 Tips To Help You Write A Killer Pitch

For many indie beauty brands writing an email pitch can be pretty daunting. In this blog I will give you the confidence to finally put your pen to paper, provide a structure that helps you draft a killer pitch that catches the attention of those busy buyers and guide you through what to do after the initial pitch email is sent.

Opt-ins are a brilliant way to stand out and get noticed and catch the attention of potential customers. Every indie beauty brand should have an opt in strategy. In this blog I explain what an opt in is, what they do and provide a stack of ideas to get you started.

How To Create A Winning Opt-In

Opt-ins are a brilliant way to stand out and get noticed and catch the attention of potential customers. Every indie beauty brand should have an opt in strategy. In this blog I explain what an opt in is, what they do and provide a stack of ideas to get you started.

How often have you wished that you really understood how retailers think and work? Imagine how well you could prepare for meetings with retailers if you knew what they were looking for. Well your chance is here. Over the next 7 blogs Tina and Ross, two highly experienced retail insiders are going to take us behind the scenes and give us an insider glimpse of exactly how retailers work.

How Retailers Work - Blog 1

How often have you wished that you really understood how retailers think and work? Imagine how well you could prepare for meetings with retailers if you knew what they were looking for. Well your chance is here. Over the next 7 blogs Tina and Ross, two highly experienced retail insiders are going to take us behind the scenes and give us an insider glimpse of exactly how retailers work.

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