Words, charts, photos and logos ready for printing. In many ways, typesetting fulfils the same function as a film soundtrack. Some people might say the music is a secondary consideration, and that the characters and dialogue are more important. However, the soundtrack plays a crucial role: it can subtly enhance the scene with mood and style or, done badly, ruin it completely. In the same way, skilful typesetting can change the look and feel of your text to make it more appealing.
