The truth about Demand Generation

For too long sales and marketing have taken all the Demand Generation glory. It’s time you knew what’s really going on.

The truth about Demand Generation | Ledger Bennett DGA

For too long sales and marketing have taken all the Demand Generation glory. It’s time you knew what’s really going on.

Why Demand Generation is like Santa to Marketers

Did you deliver gift wrapped leads to sales or ROI that sparkles? If Demand Generation was Santa, what would he deliver this Christmas?

Can Instagram’s Hyperlapse Application provide useful social video content?

Can Instagram’s Hyperlapse Application provide useful social video content?

The Blueprint for World-Class Demand Generation

Does perpetual demand sound too good to be true? Our video shows the key elements of a world-class Demand Generation infrastructure.

Demand Generation Infrastructure Blueprint | Ledger Bennett DGA

Our Demand Generation Infrastructure Blueprint sets out your MAP roadmap.

The Video Blueprint for World Class Demand Generation Infrastructure | Ledger Bennett DGA

The Video Blueprint for World Class Demand Generation Infrastructure

The technical side of the Decision Making Unit in 2014

Knowing who you are talking to is a vital part of marketing, and the complex nature of the tech sector means there are more people involved in a buying decision.

Sales and Marketing SLA Cheatsheet

The sales and marketing SLA cheatsheet from LBDGA provides some tangible metrics and equations to use when creating your SLA with industry standards for each of the points for both sales and marketing.

Modern Marketing and B2B Demand Generation eBook

How does MAP work with Content Marketing? What about Inbound Marketing? Our Demand Generation eBook explains all.

Why IT Decision Makers Now Have All The Power

IT Executives have become major players in the development of corporate strategy in the century; find out why they now have all the power.

Six big marketing takeaways from the SiriusDecisions Summit 2014

The biggest marketing insights from the SiriusDecisions European Summit

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