Adel Khalil
More ideas from Adel
Ansoff's Matrix, helps businesses decide their product and market growth strategy. It has been used by marketers for several years to determine strategic priorities. In regards to InstaPrint and it's strategy for growth we thought it would be best placed in the segment 'Product Development'. This is as a result of being a new product in an existing market (Smartphone accessory market). This means the risk is less than it would be if we were introducing InstaPrint into a completely new…

Ansoff's Matrix, helps businesses decide their product and market growth strategy. It has been used by marketers for several years to determine strategic priorities. In regards to InstaPrint and it's strategy for growth we thought it would be best placed in the segment 'Product Development'. This is as a result of being a new product in an existing market (Smartphone accessory market). This means the risk is less than it would be if we were introducing InstaPrint into a completely new…

Here is the Year-on-Year application markets growth. The mercurial growth of other app stores other than that of Apple stresses the importance of not only selling our app and accessory in Apple stores but in other growing App's. The InstaPrint adapter makes sure we are able to penetrate more than one market distributor to sell our products alongside their separate own products.

Here is the Year-on-Year application markets growth. The mercurial growth of other app stores other than that of Apple stresses the importance of not only selling our app and accessory in Apple stores but in other growing App's. The InstaPrint adapter makes sure we are able to penetrate more than one market distributor to sell our products alongside their separate own products.

Here is a copy of T3. One of the most loved specialist magazine. This magazine specialise in the technologic gadgets field.    Our InstaPrint app and accessory  will be promoted and sold in every monthly issue in order to really penetrate our specialised target segment.

Here is a copy of T3. One of the most loved specialist magazine. This magazine specialise in the technologic gadgets field. Our InstaPrint app and accessory will be promoted and sold in every monthly issue in order to really penetrate our specialised target segment.

Not only in Apple Stores but also in newly established Microsoft store to be sold alongside Android smartphones, Microsoft surfaces and other Microsoft compatible products, with the help of our adapter free subordinate accessory a range of different connections could be used.

Not only in Apple Stores but also in newly established Microsoft store to be sold alongside Android smartphones, Microsoft surfaces and other Microsoft compatible products, with the help of our adapter free subordinate accessory a range of different connections could be used.

InstaPrint accessory product now available on sale at Apple Stores worldwide. Grab your InstaPrint now for £99.99

InstaPrint accessory product now available on sale at Apple Stores worldwide. Grab your InstaPrint now for £99.99

Our Logo stages, with draft then computer copy. Inspired and agreed by that of Instgram. Reason being as we are working in conjunction with Instagram, a similar logo gives off similar perceived quality and "coolness". Its vital for us to give off the right impressions through our branding, therefore we decided that this font was best suited for the writing the logo.

Our Logo stages, with draft then computer copy. Inspired and agreed by that of Instgram. Reason being as we are working in conjunction with Instagram, a similar logo gives off similar perceived quality and "coolness". Its vital for us to give off the right impressions through our branding, therefore we decided that this font was best suited for the writing the logo.

Our group meeting prior to filming. In this meeting we wrote the script for the film alongside deciding where and when everything would be filmed.

Our group meeting prior to filming. In this meeting we wrote the script for the film alongside deciding where and when everything would be filmed.

We thought implementing a pricing strategies such as premium pricing was key to getting our product out with the image we best thought would sell most volume to our targeted segment market. Furthermore, our input costs of producing one of the InstaPrint mechanisms is high as a result of high quality parts (lens and printer) flown in from Canada where Leica camera's are put together. A price of around £99.95 sold in all high quality tech stores.

We thought implementing a pricing strategies such as premium pricing was key to getting our product out with the image we best thought would sell most volume to our targeted segment market. Furthermore, our input costs of producing one of the InstaPrint mechanisms is high as a result of high quality parts (lens and printer) flown in from Canada where Leica camera's are put together. A price of around £99.95 sold in all high quality tech stores.

On a summer holiday retreat camping in an area remote as such, one might bump into another group travelling in the same vicinity. Therefore, InstaPrint allows you to take picture like this one and pass it on to your fellow travellers without having to remember to send them the pictures via email once back at home with signal. Snap with camera roll, edit with Instgram and print it with InstaPrint.

On a summer holiday retreat camping in an area remote as such, one might bump into another group travelling in the same vicinity. Therefore, InstaPrint allows you to take picture like this one and pass it on to your fellow travellers without having to remember to send them the pictures via email once back at home with signal. Snap with camera roll, edit with Instgram and print it with InstaPrint.

This image displays our targeted segment market of distributors in the distribution chain. These companies and the shift in power in the market will immediately influence to whom the separate distribution percentages of our total products will be allocated to. It will not affect our sales as directly as anticipated as a result of the adapters sold with our product. However a constant check of market share distribution is an integral part of our promotional campaigns.

This image displays our targeted segment market of distributors in the distribution chain. These companies and the shift in power in the market will immediately influence to whom the separate distribution percentages of our total products will be allocated to. It will not affect our sales as directly as anticipated as a result of the adapters sold with our product. However a constant check of market share distribution is an integral part of our promotional campaigns.