Ansoff's Matrix, helps businesses decide their product and market growth strategy. It has been used by marketers for several years to determine strategic priorities. In regards to InstaPrint and it's strategy for growth we thought it would be best placed in the segment 'Product Development'. This is as a result of being a new product in an existing market (Smartphone accessory market). This means the risk is less than it would be if we were introducing InstaPrint into a completely new…
Here is the Year-on-Year application markets growth. It is clear that the growth rate is "exponential" in some Market like the Window's phone market. This will provide extremely good opportunities to application developers like RfindE
Here is a copy of T3. One of the most loved specialist magazine. This magazine specialise in the technologic gadgets field. Our InstaPrint app and accessory will be promoted and sold in every monthly issue in order to really penetrate our specialised target segment.
Not only in Apple Stores but also in newly established Microsoft store to be sold alongside Android smartphones, Microsoft surfaces and other Microsoft compatible products, with the help of our adapter free subordinate accessory a range of different connections could be used.
Our Logo stages, with draft then computer copy. Inspired and agreed by that of Instgram. Reason being as we are working in conjunction with Instagram, a similar logo gives off similar perceived quality and "coolness". Its vital for us to give off the right impressions through our branding, therefore we decided that this font was best suited for the writing the logo.
To tackle the issue regarding different smartphone charger ends, the InstaPrint accessory comes with a complimentary universal adapter to fit all sizes and shapes. It could be seen as a sort of bundle package and way of promoting our product by making it more convenient.
This image displays the functionalities that would be incorporated in our smaller sized accessory product. The ease of having the photo instantly in your hand to keep as a souvenir was our main reason for creating an accessory to add to the smart phone world.