More ideas from Adel
Ansoff's Matrix, helps businesses decide their product and market growth strategy. It has been used by marketers for several years to determine strategic priorities. In regards to InstaPrint and it's strategy for growth we thought it would be best placed in the segment 'Product Development'. This is as a result of being a new product in an existing market (Smartphone accessory market). This means the risk is less than it would be if we were introducing InstaPrint into a completely new…

Ansoff's Matrix, helps businesses decide their product and market growth strategy. It has been used by marketers for several years to determine strategic priorities. In regards to InstaPrint and it's strategy for growth we thought it would be best placed in the segment 'Product Development'. This is as a result of being a new product in an existing market (Smartphone accessory market). This means the risk is less than it would be if we were introducing InstaPrint into a completely new…

Here is the Year-on-Year application markets growth. The mercurial growth of other app stores other than that of Apple stresses the importance of not only selling our app and accessory in Apple stores but in other growing App's. The InstaPrint adapter makes sure we are able to penetrate more than one market distributor to sell our products alongside their separate own products.

Here is the Year-on-Year application markets growth. It is clear that the growth rate is "exponential" in some Market like the Window's phone market. This will provide extremely good opportunities to application developers like RfindE

Here is a copy of T3. One of the most loved specialist magazine. This magazine specialise in the technologic gadgets field.    Our InstaPrint app and accessory  will be promoted and sold in every monthly issue in order to really penetrate our specialised target segment.

Here is a copy of T3. One of the most loved specialist magazine. This magazine specialise in the technologic gadgets field. Our InstaPrint app and accessory will be promoted and sold in every monthly issue in order to really penetrate our specialised target segment.

Not only in Apple Stores but also in newly established Microsoft store to be sold alongside Android smartphones, Microsoft surfaces and other Microsoft compatible products, with the help of our adapter free subordinate accessory a range of different connections could be used.

Not only in Apple Stores but also in newly established Microsoft store to be sold alongside Android smartphones, Microsoft surfaces and other Microsoft compatible products, with the help of our adapter free subordinate accessory a range of different connections could be used.

Our Logo stages, with draft then computer copy. Inspired and agreed by that of Instgram. Reason being as we are working in conjunction with Instagram, a similar logo gives off similar perceived quality and "coolness". Its vital for us to give off the right impressions through our branding, therefore we decided that this font was best suited for the writing the logo.

Our Logo stages, with draft then computer copy. Inspired and agreed by that of Instgram. Reason being as we are working in conjunction with Instagram, a similar logo gives off similar perceived quality and "coolness". Its vital for us to give off the right impressions through our branding, therefore we decided that this font was best suited for the writing the logo.

Our group meeting prior to filming. In this meeting we wrote the script for the film alongside deciding where and when everything would be filmed.

Our group meeting prior to filming. In this meeting we wrote the script for the film alongside deciding where and when everything would be filmed.

Well for our product, the use of mathematical manipulation and data management have helped us to determine which method of advertising and promoting is most effective to attract customers at the cheapest price without diminishing perceived quality. From that we were able to decide on a premium pricing strategy for our product to cover input costs to produce as well as to perceive high quality for our product. Of which is necessary as we are selling alongside Apple, Sony and Samsung products.

Differentiation is the most critical issue when it comes to brand building and pricing power. You maximize your penetration pricing strateg.

To tackle the issue regarding different smartphone charger ends, the InstaPrint accessory comes with a complimentary universal adapter to fit all sizes and shapes. It could be seen as a sort of bundle package and way of promoting our product by making it more convenient.

To tackle the issue regarding different smartphone charger ends, the InstaPrint accessory comes with a complimentary universal adapter to fit all sizes and shapes. It could be seen as a sort of bundle package and way of promoting our product by making it more convenient.

This image displays the functionalities that would be incorporated in our smaller sized accessory product. The ease of having the photo instantly in your hand to keep as a souvenir was our main reason for creating an accessory to add to the smart phone world.

This image displays the functionalities that would be incorporated in our smaller sized accessory product. The ease of having the photo instantly in your hand to keep as a souvenir was our main reason for creating an accessory to add to the smart phone world.