This image displays our targeted segment market of distributors in the distribution chain. These companies and the shift in power in the market will immediately influence to whom the separate distribution percentages of our total products will be allocated to. It will not affect our sales as directly as anticipated as a result of the adapters sold with our product. However a constant check of market share distribution is an integral part of our promotional campaigns.
Ansoff's Matrix, helps businesses decide their product and market growth strategy. It has been used by marketers for several years to determine strategic priorities. In regards to InstaPrint and it's strategy for growth we thought it would be best placed in the segment 'Product Development'. This is as a result of being a new product in an existing market (Smartphone accessory market). This means the risk is less than it would be if we were introducing InstaPrint into a completely new…
Here is the Year-on-Year application markets growth. The mercurial growth of other app stores other than that of Apple stresses the importance of not only selling our app and accessory in Apple stores but in other growing App's. The InstaPrint adapter makes sure we are able to penetrate more than one market distributor to sell our products alongside their separate own products.
Well for our product, the use of mathematical manipulation and data management have helped us to determine which method of advertising and promoting is most effective to attract customers at the cheapest price without diminishing perceived quality. From that we were able to decide on a premium pricing strategy for our product to cover input costs to produce as well as to perceive high quality for our product. Of which is necessary as we are selling alongside Apple, Sony and Samsung products.
Are you looking for the perfect gift to anyone and don`t have any ideas?? Get him/her InstaPrint! For only 99.95 pounds you will be able to print your smartphone`s pictures anywhere with the best quality!
the collaboration with Instagram has been crucial for promoting InstaPrint. In fact all the Instagram users would be able to print directly from the app!!
here is where you would be able to find InstaPrint at special promotion of 20% off, if bought with Apple products such as Iphones or Ipods with camera. [special promotion is only valid during the first month of sales].