John Lewis brand identity.

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John Lewis logo.

PRICE Although John Lewis do not sell essentials such as tents and sleeping bags they do sell things like backpacks etc. i have chosen John Lewis as it is a very popular and respected brand which i hope my diffusion brand could hopefully be like.

John Lewis advert with slogan.

John Lewis reminds audiences of the brand's heritage as Adam, London, return with yet another spot which pulls at the heartstrings.