Alma Linek

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Alma Linek
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It’s Dark. #childishgambino

It’s Dark. #childishgambino

Manchester campaign to stop people from littering. Playful approach with copy referencing famous song lyrics and film quotes, coupled with bold messages warning residents of fines and urging them to keep their city clean.

M-Four Simple yet communicative. This anti-litter campaign used witty, culturally-related phrases to convey the campaign's purpose.