Whatever You Think, Think the Opposite by Paul Arden    One of my favorite books!

What are the books Campaign India's readers have chosen for you this week? Keep reading to know more. Whatever You Think, Think The Opposite - Paul Arden Mansi Bindal, idea manager, Euro RSCG

It's Not How Good You Are, It's How Good You Want To Be by Paul Arden    Great little book!

It's Not How Good You Are, It's How Good You Want To Be. very quick, insightful read by Paul Arden.

Free: How today's smartest businesses profit by giving something for nothing by Chris Anderson

I read Anderson's 'The Long Tail' which gave me lots of insights.

The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson    A must for anyone wanting to make it in eCommerce

The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson A must for anyone wanting to make it in eCommerce

Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink    Great book about motivation. You'll learn what really works when it comes to motivating people and teams

Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink Great book about motivation. You'll learn what really works when it comes to motivating people and teams

The Tipping Point by Malcom Gladwell

The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell

Permission Marketing by Seth Godin  Still a classic

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers [Broché] Seth Godin (Auteur)

Purple Cow by Seth Godin

Seth Godin - Purple Cow Seth Godin's book, Purple Cow is about transforming your business by being remarkable.


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