Whatever You Think, Think the Opposite by Paul Arden    One of my favorite books!

Whatever You Think, Think the Opposite by Paul Arden - this is an interesting book and easy to read. I think it's very causal and to the point. Inspire you to think different, if not the opposite.

It's Not How Good You Are, It's How Good You Want To Be by Paul Arden    Great little book!

It's Not How Good You Are, It's How Good You Want To Be. very quick, insightful read by Paul Arden.

Free: How today's smartest businesses profit by giving something for nothing by Chris Anderson

I read Anderson's 'The Long Tail' which gave me lots of insights.

Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink    Great book about motivation. You'll learn what really works when it comes to motivating people and teams

Drive: The Surprising Truth About What Motivates Us by Daniel H. You'll learn what really works when it comes to motivating people and teams

The Tipping Point by Malcom Gladwell

The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell

Permission Marketing by Seth Godin  Still a classic

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers [Broché] Seth Godin (Auteur)

Purple Cow by Seth Godin

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin The worldwide bestseller. Essential reading about remarkable products and services.


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