Sugar free Chupa Chups Great ad- completely solved it with a visual and a tagline. It's so simple but really clever. This is the type of thing that I'd like to make. There's a ton of other great ads in this article, definitely worth checking out.
About the ProjectThe concept for this anti-smoking advertisement started by looking at friends and family that have grown up in smoking households and how that has influenced their decision to smoke, and how smoking has affected their lives.