Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.

An entry from For Emma, Forever Ago

It's never too early for mulled wine, right? The perfect Christmas tipple!

Mulled Wine Is The Most Soul-Warmingly Delicious Drink Ever

Whomever you decide to sip it with. Mulled Wine Is The Most Soul-Warmingly Delicious Drink Ever

Pumpkin Spice Waffles – serve with maple syrup for breakfast or brunch and with vanilla ice cream and caramel sauce for dessert!

These pumpkin spice waffles are the perfect fall dessert - serve with vanilla ice cream, hazelnuts and caramel sauce.

Toffee apples

Nutty, Cinnamon Toffee Apples

See all our top tips for the most incredible autumn wedding food on your big day and treat your guests to a feast!

Fourth of July fireworks over Lake Union in Seattle look like shooting stars with the rising full moon. by Marcus R. Donner

Fourth of July fireworks over Lake Union in Seattle look like shooting stars with the rising full moon. Moon and Fireworks photo by Marcus Donner

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