Brand Activations

See how big name brands are engaging with their consumers IRL through these creative activations.
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Entertainment brands are putting a new, pandemic-friendly spin on promotion without compromising a bit of creativity or style.
At the culinary event at New York's Pranna on April 2, large marquee letters spelling out "Food & Wine" surrounded a lounge area. Photo: Nadia Chaudhury/BizBash
Last January, Stella McCartney turned New York's 632 on Hudson into a cozy home-like space to showcase her pre-fall collection. In keeping w... Photo: Andrew H. Walker/WireImage

Branding & Signage Ideas for Events

271 Pins
Five Reasons Why You Need a Platform Partner
This year's Sundance Film Festival took place online through last week, but we're still in the festival spirit! Here's a look back at eye-catching sponsorships and brand activations from Sundance events over the years.
The first Platinum Collective event in January was designed by Workshop Worldwide and included oversize paper airplanes inscribed with the event hashtag.  Photo: Leandro Justen/BFA.com

Event Sponsorship Ideas

15 Pins
Revitalizing the conference experience for hardworking oncology nurses. Conference, Trade Show, Experience, Attendee, Purpose, Powerpoint, No Response, Brand, Oncology
Activations With Purpose
In the bustling world of conferences and trade shows, there's a quiet shift taking place—one that goes beyond traditional expectations and places the attendee experience at the forefront. It's not just about PowerPoints and handshakes anymore; it's about creating an experience that elicits responses like, "Wow, that was refreshing!" or "I never knew conferences could be this fun!" Click the pin to learn more about how Shepard transformed the ONS Conference.
Erewhon recently partnered with the plant-based skincare brand, Origins, to create a dreamy botanical brunch that nodded not only to the brand's emphasis on the benefits of veggies and herbs but also celebrated new product partnerships. Brunch, Ideas, Feast, Match Making, Fruits And Veggies, Grocery, Healthy, Plant Based
How Erewhon Partnered with a Skincare Brand to Make Healthy Habits Cool
A partnership between a luxury grocer and a plant-based skincare brand might not seem like an obvious match made in heaven. However, with brand synergy, anything is possible. This botanical brunch proves just that. Feast your eyes on this bespoke, botanical-based brunch, of course, that nodded not only to Erewhon and Origins' emphasis on the benefits of veggies and herbs, but also celebrated new product partnerships.
Consumer brands like KitchenAid and Stella Artois have partnered with designers, incorporating themselves into collections in clever ways. Gin, Fashion, Design, Summer, Catwalk, Designers, York, Runway, New Look
These Unexpected Brands Took to the Fashion Week Runway
ICYMI: New York Fashion Week kicked off last week and designers including Sergio Hudson, Christian Siriano, Proenza Schouler, and Brandon Maxwell returned to showcase their spring/summer 2024 collections. But aside from the hottest new looks, when it comes to NYFW, the biggest trend we’ve noticed is the rise in sponsored shows and collaborations during the biannual event. Brands such as KitchenAid, Stella Artois, and Bombay Sapphire Gin incorporated themselves into collections in celever ways.
We can't get enough of these clever stunts and activations from brands like Pringles, Cheetos, Pizza Hut, Häagen-Dazs, and more. Pumps, Pizzas, Snacks, Pop, Cheez It, Favorite Snack, Subway, Snack Brands, Snack Time
All the Wacky Ways Snack Brands Have Grabbed Attention Lately
Warning: This post might make you crave your favorite snack. A playground inside a Pringles can. A Subway restaurant 1,000 feet in the air. A gas station that pumps... Cheez-Its? Believe it or not, these are all event activations we've spotted in recent years. These brands—and other faves like Cheetos, Planters, Pizza Hut, and Reese's—have been grabbing headlines for some truly unique stunts and pop-ups lately, proving that snack time is always a good time. See some of our faves.
See how brands celebrated a historic year for the NYC-based tennis tournament. Tennis, Us Open, Tennis Association, Tennis Center, Tennis Tournaments, Tournaments, Tiffany & Co., Tennis Fan
US Open 2023: 12 Ace Activations From Evian, Tiffany & Co., American Express, and More
The 143rd edition of the US Open saw Novak Djokovic and Coco Gauff each walk away with a Tiffany & Co.-made sterling silver trophy. And thanks to the influence of Billie Jean King, it was the 50th year the male and female champs of the tennis tournament pocketed equal prize money ($3 million). Check out these 12 events, activations, pop-ups, and more that took over New York City in honor of the 2023 US Open.
See how brands celebrated a historic year for the NYC-based tennis tournament.
US Open 2023: 12 Ace Activations From Evian, Tiffany & Co., American Express, and More
The 143rd edition of the US Open saw Novak Djokovic and Coco Gauff each walk away with a Tiffany & Co.-made sterling silver trophy. And thanks to the influence of Billie Jean King, it was the 50th year the male and female champs of the tennis tournament pocketed equal prize money ($3 million). Check out these 12 events, activations, pop-ups, and more that took over New York City in honor of the 2023 US Open.
From official back-to-school activations to nostalgia-inducing gala decor, here's some fun event inspo from brands like Kendra Scott, Lunchables, Old Navy, Pizza Hut, and more. Robin Hood, Robin, Shawn Mendes, Mendes, Hoods
24 Super-Creative Event Ideas to Celebrate the New School Year
For many, the week of Labor Day is dominated by one thing: back-to-school season. And while it may not be your kids' favorite time of year, brands sure have a blast hosting clever, school-inspired experiential moments. School-inspired events, either as part of a brand's official back-to-school promotion or just as an evergreen theme, can generate a lot of creativity, nostalgia, and fun. See some of our favorite events that have made it cool to go back to school.
Energy drink brand CELSIUS and YouTube star David Dobrik produced a pickleball-themed activation with celeb guests, photo ops, branded merch, and a bracket-style tournament. Sports, Pickleball, Football Games, Tennis Balls, Patriots Game, Drinks Brands, Stunts
This Energy Drink Brand Hosted a Backyard Pickleball Tournament for Charity
Pickleball isn't just your grandparents' sport anymore. Take it from CELSIUS: The energy drink brand partnered with YouTube star and influencer David Dobrik at the end of August to put on its first-ever pickleball classic in LA. The bracket-style tournament—with celeb players like Taylor Lautner, Olivia Culpo, and Matt James—was held Aug. 25 in Dobrik's backyard and featured plenty of photo ops, branded merch, and, of course, CELSIUS. See all the detials from the CELSIUS Pickleball Classic.
Take a look at these larger-than-life marketing activations from brands like Miller High Life, Halo Top, and Planters. S Spa, Miller High Life, Product Launch, Trip Advisor, Häagen-dazs, The Balloon, Balloons, Concept
How These Brands Sized Up Their Marketing Stunts
The bigger, the better. While giant, larger-than-life props are not a new marketing concept, they're definitely effective for catching the attention of consumers and passersby. And some brands like Miller High Life and Planters are getting extra creative with their oversize stunts. See more of these weirdly wonderful activations.
The 149th Run for the Roses saw brands like White Claw and BMW return. See how they jockeyed for attention this year. London, Derby, Kentucky, Kentucky Derby, Club House, Churchill Downs, Churchill, Brand Activations, Radley London
How Brands Galloped Into the Spotlight at the 2023 Kentucky Derby
Hold your horses! A number of brand activations set up shop within Churchill Downs and bet big on live experiences for on-site fans eager to engage. White Claw, BMW, and Radley London were among some of the brands on-site celebrating the 149th Run for Roses. See how these brands created memorable experiences for spectators and fans.
The 149th Run for the Roses saw brands like White Claw and BMW return. See how they jockeyed for attention this year. Roses, Of Brand, Shop
How Brands Galloped Into the Spotlight at the 2023 Kentucky Derby
Hold your horses! A number of brand activations set up shop within Churchill Downs and bet big on live experiences for on-site fans eager to engage. White Claw, BMW, and Radley London were among some of the brands on-site celebrating the 149th Run for Roses. See how these brands created memorable experiences for spectators and fans.
Sunset/Studios shares all the details on how they celebrated the launch of Rare Beauty's new Soft Pinch Tinted Lip Oil and created a pretty in pink experience for guests. Small Event Space Design, Glam Station, Pink Retro Wallpaper, Launch Event Ideas, Experiential Marketing Events, Station Photo, Photo Moment, Marketing Activations
Selena Gomez's Beauty Brand Blossomed in the Big Apple
Selena Gomez's Rare Beauty went pretty in pink last month. With the help of experiential agency Sunset/Studios, the beauty brand transformed white-box venue Lavan 541 in New York City's Chelsea neighborhood into a dreamy respite, decked out in pink hues similar to the ones found in its new Soft Pinch Tinted Lip Oil collection. The launch event featured a glam station photo moment, a DJ set, and more. And, in true superstar fashion, Gomez stopped by to interact with the 150 attendees.
At just nine months old, luxury fashion retailer Couper sought to organically build brand awareness and grow its audience with an event that ignited all five senses. See how the brand's night at the museum established brand DNA and created an unforgettable experience for attendees. Gustav Klimt, Art, Museums, Stunning, Gold, Event, Evening, Luxury
Please Touch the Art—How a Fashion Retailer's Night at the Museum Established Brand DNA
Luxury fashion retailer, Couper, hosted an immersive experience centered around the idea that each piece of clothing they produce is a wearable work of art. The result was an evening where fashionable females united to sip celebratory champagne while being immersed in the venue’s main exhibit, Gustav Klimt: Gold In Motion. Click the pin to see more from inside Couper’s stunning night at the museum.
The contemporary art fair, Art Basel Miami Beach, saw a 16,000-person jump in attendance from last year, and marked the occasion with one of its greatest visual hits. Highlights, Art Basel Miami, Creative, Gallery, Art Basel, Exhibition, Best Brand
Art Basel Miami Beach 2022: Top Activations From the Event's 20th Year
South Florida saw the return of Miami Art Week and Art Basel Miami Beach from Nov. 28-Dec. 4, 2022. With the memory of the pandemic far behind it, Art Basel’s 20th anniversary—whose lead partner was UBS—saw attendance jump from 60,000 people last year to 76,000 during its run at the Miami Beach Convention Center. BizBash rounded up some of the best brand activations and other highlights from this iconic event, and these might be the hottest activations we've seen all year.
To celebrate the release of Savage X Fenty Vol. 4, Prime Video worked with Cat/Alina Productions to create a sexy, photo-op-filled gathering for influencers. Click to see more from this immersive experience! Celebrities, Rihanna, Fenty, Party, Photo Op, Savage X Fenty, Prime Video, Seduction
How This Rihanna Event Evoked a 'Seductive Fashion Fever Dream'
One thing you can expect from global superstar Rihanna: Anything associated with her will bring the heat—especially when it involves her wildly popular lingerie brand Savage X Fenty. The size-inclusive line is so popular, in fact, that its fashion shows have been the subject of four separate Prime Video documentaries, the latest of which debuted on the streamer on Nov. 9. To celebrate the Vol. 4 launch, this experience was designed as an oasis for creators and emphasized photographable moments.
From book launches to movie promotions, flagship store openings, and more, check out how these mobile activations are driving (the good kind of) traffic. Experiential, New Trends, Vintage Branding, Hotel Transylvania Movie, Hotel Transylvania, Hotel, Marketing, Event Space, Experiential Marketing
4 Mobile Brand Activations That Are Driving Consumer Traffic
Why confine foot—or website or social media—traffic and leads to a standalone outpost when you could put an event space on wheels and take it anywhere and everywhere? Take a look at these four recent mobile activations—which promoted Prime Video’s fourth installment of the Hotel Transylvania movie, assisted in the relaunch of DSW’s Crown Vintage brand, celebrated the release of a Colleen Hoover-authored book, and more. Get inspired to go on the road with these mobile activations!
Did you know that in 2019, the first all-female spacewalk had to be rescheduled because there weren’t enough spacesuits available to fit the astronauts? Morgan Stanley decided to collaborate with Courageous to bring awareness to the issue of inclusive spacesuit design with their latest activation in Times Square. Studio, Technology, Times Square, Suits, Showcase Display, Brand Studio, Ar Technology
Inside Morgan Stanley’s Out-of-This-World Times Square Activation
Morgan Stanley decided to collaborate with Courageous, the brand studio of CNN, to bring awareness to the issue of inclusive spacesuit design by unveiling a conceptual model spacesuit in Times Square in October. The immersive activation, called “Creating Space,” allowed visitors to explore the history of spacesuit design with displays showcasing historic replica suits, pose for photos as astronauts via augmented-reality (AR) technology, walk through the "galaxy room", and more!
"Netflix at The Grove" is the first multi-title immersive experience where guests can shop limited-edition items and apparel from the brand's most popular series! Multi, Event Design, Netflix, Stranger Things, Service, Streaming
Netflix's First Multi-Title Immersive Experience
Netflix knows that we’ve entered the season of gift-giving, hence the fabrication of the famed streaming service’s first-ever multi-title immersive shopping experience. Dubbed "Netflix at The Grove" the destination features limited-edition items and apparel from Netflix’s most popular titles, including Stranger Things, Bridgerton, Squid Game, and more! Read all the details on this multi-title immersive experience.
Produced by Team Epiphany, the two-day Center for Creative Flow mixed LEGO builds with traditional event elements, aiming to champion the calming, meditative effects the product can have on adults. Legos, Meditation, Floral, Lego Brick, Lego Sets, Immersive Experience
Inside LEGO's Center for Creative Flow Activation
LEGO bricks and live flowers might seem like an expected pair—until floral designer Jeff Leatham gets involved. That’s what happened during LEGO’s recent Center for Creative Flow experience, which took place in downtown Los Angeles. The two-day event series aimed to champion the calming, meditative effects that LEGO sets can have on adults by creating an immersive experience. The concept was brought to life by pairing LEGO builds with traditional event elements and over-the-top live florals.
BizBash caught up with Brien McDonald, ReedPop's VP of sponsorships, to discuss how brands draw attention at massive conventions like NYCC. Plus, take a peek inside this year's coolest activations from brands like HBO Max, DoorDash, Prime Video, Audible, and Showtime. Javits, Activated, Convention, Comic Con, Hbo
New York Comic Con 2022: Clever Ways Brands Broke Through the Noise
New York Comic Con, the massive comic and pop culture convention took over New York's Jacob K. Javits Convention Center from Oct. 6-9. BizBash caught up with BizBash caught up with Brien McDonald, ReedPop's VP of sponsorships, to discuss how brands draw attention at massive conventions like NYCC. HBO Max, Door Dash, Prime Video, and more activated in unique ways this year and successful broke through the noise. Click to see six activation trends that helped these brands stand out.
To celebrate the launch of their new special-edition Wayfarer Colorblock Collection, Ray-Ban hosted a rooftop concert series in Brooklyn to reach their Gen Z audience. Click to read all the details and take a look inside. Ray Bans, Wayfarer, Music Event, Music Venue, Concert Series, Luxury Sunglasses, Concert, Sunglasses Branding
Ray-Ban Partnered with an NYC Rooftop Venue to Authentically Reach Gen-Z
To celebrate the launch of its latest collection, the luxury sunglasses brand went where its Gen Z consumers were—a rooftop in Brooklyn. Ray-Ban decided to partner with Brooklyn indie music venue Elsewhere to host a rooftop concert series that spanned over three weekends to celebrated the launch of the brand’s special-edition Wayfarer Colorblock Collection. Click to see more from Ray-Ban's rooftop event.
TikTok’s omnipresence at Rock in Rio marked the social media platform’s first-ever event in Brazil—and it took the opportunity to showcase its musical backbone, plus bring the values it prioritizes online to IRL spaces. Click to see inside all of the on-site activations from TikTok at Rock in Rio 2022. Music, Musica, Rio, Event Decor, Show Photos, Rock In Rio, Corporate Events, Entertaining
Inside the On-Site Activations From TikTok's Rock in Rio 2022 Sponsorship
Following a two-year hiatus of Rock in Rio, the fest returned to its beloved founding location—with TikTok as the official content sponsor. This seven day music festival featured more than 250 shows, 500 hours of entertainment, and 670 artists (hello, Guns N’ Roses, Post Malone, and Coldplay!). TikTok created five on-site activations for attendees to meet their favorite creators, explore the swag room, and more! Click to read all the details from this event.
To round out a celebration of the island region, Carnival Oasis provided an intimate setting (think: elevated gifting suite) for celebrities to create relationships with brands while getting a taste of the five-day Caribbean fest. Click to see more from this inaugural event! Street, Caribbean, Inspiration, Caribbean Carnival, Parades, Shopping
Inside Toronto Caribbean Carnival's First-Ever High-End Gifting Suite
The Toronto Caribbean Carnival celebrated yet another summer in the Canadian city with a colorful, costumed street parade, live music, and—for the first time ever—a gifting and activation suite. Dubbed Carnival Oasis, and produced by creative agency The Well Connected, the event elevated the Carnival experience as guests were welcomed with a drink in one hand and an empty shopping bag in another. Attendees perused seven on-site activations from more than 25 brands like Red Bull and Sleepvenie!
From commuter ferries to floating barges to luxury yachts, here are some recent ways brands like Cap’n Crunch, CBS, and American Express have taken to the water for unique consumer experiences. Luxury Yachts, American Express Platinum, American Express, Boat Brands, Barge, Yacht, Boat
Why (and How) Brands are Activating on Boats This Summer
Does anything scream summer more than a day on a boat? Brands have been leaning into that idea this season, with companies like Cap'n Crunch and CBS recently hosting unconventional, vessel-based activations that offered a unique and memorable experience for guests. Read on to see inside these, plus other recent water-based activations—and keep scrolling to learn some top tips for hosting your own boat-based event!
From oversized sand sculptures to a dragon-hatching experience, here's how brands like HBO Max, Audible, Apple TV+, FX, and more drew attention at the return of San Diego's Comic-Con International. Apple Tv, Marvel, San Diego, Parties, Convention Centre, Pop Culture
29 Out-of-the-Box Engagement Ideas From Comic-Con 2022
The highly anticipated return of Comic-Con International drew the usual mix of celebrities, pop culture fanatics, comic book creators and more—including big announcements from companies like Marvel Studios and DC Entertainment—to the San Diego Convention Center. Brands like HBO Max, Audible, and Apple TV+ fought for attention from the event’s social media-savvy crowd with out-of-the-box activations, experiences, and VIP parties.
Hulu, Peacock, Netflix, and other streaming platforms have been tapping event professionals to celebrate the launch of new series, seasons, movies, and more. Click to see more activations you might've missed—all filled with eye-catching, steal-worthy event inspiration. Platform, Love Island, New Series, Event Professionals
7 Streaming Service Activations You Might’ve Missed
Hulu, Peacock, Netflix, and other streaming platforms have been tapping event professionals to celebrate the launch of new series, seasons, movies, and more. To cut through the saturated market, these brands have turned to event pros to create activations, pop-ups, and live experiences designed to capture fans' attention and re-create IRL iterations of today's most popular programs. Click to see all the details.
The BÉIS Motel is loaded with event inspiration, Insta-worthy moments, and interactive touch points for guests. Click to see inside the artfully branded space. Brand Activation Ideas, Event Booth Design, Event Agency, Booth Design, Creative Booths, Tradeshow Booth, Event Branding, Booth Ideas, Event Booth
Shay Mitchell's BÉIS Hosts Motel Pop-Up in LA
BÉIS launched in 2018 on the idea that every traveler can jet set in style without breaking the bank. Four years and a global pandemic later, the brand was able to host its inaugural experiential activation, The BÉIS Motel, which brought that concept to life. The BÉIS-branded brick-and-mortar motel—which opened at the Glass Box pop-up space in LA's Grove on May 25—was created in partnership with New York-based creative agency MKG.
Anyone can enter the space and use a credit card, debit card or mobile payment to purchase a small box, which features a unique code for an NFT that can be redeemed on the Neon platform. Osaka, Neon, New York City, Morgans Hotel, Vending Machine, New York, Wall Street
Would You Buy an NFT From a Vending Machine?
NFT platform Neon opened what it's billing as the world's first NFT vending machine this week. The brand, fresh off the heels of a $3 million seed round, has opened what it’s billing as the world’s first NFT vending machine.
Billboard advertising might be considered old school, but that doesn’t mean it’s boring. Brands continue to promote their products using the bigger-than-life promotional tool in clever, witty and innovative ways. Walmart, Dollar Shave Club, Dollar Shave, Top Billboard, Billboard, Sports Marketing
9 Traffic-Stopping Billboard Activations That Prove Bigger Is Sometimes Better
Brands like McDonald’s, American Express and Amazon are using this traditional OOH (out-of-home) strategy for experiential marketing campaigns.
Five Reasons Why You Need a Platform Partner Production Company, Reasons, Level Up, Partners, Ecard Meme, Activities
How Production Companies Are Leveling Up Their Virtual & Hybrid Events
Five Reasons Why You Need a Platform Partner
two people standing in front of a pink food truck
Why Godiva Recreated a Stunt From the 1940s
The brand celebrated its 95th anniversary with a bright-pink mobile activation that spread cheer (and chocolate) to New Yorkers—while also recalling a similar stunt after World War II in Belgium.
three men in orange aprons and masks holding bags with hot dogs on them while standing next to each other
Clever Ways This Drive-Thru Took Fans in the Action-Packed World of Prime Video's 'Invincible'
To build buzz for the hit new animated series from The Walking Dead creator Robert Kirkman, the studio transformed the iconic Rose Bowl into a memorable drive-in experience.
a sign that is on the side of a building
Hungry? Sneak a Peek Inside the ‘Bumble Bodega’
The social networking app took over neighborhood convenience stores in New York City and served up free BEC sandwiches.
a bunch of flowers that are sitting on a table in front of a sign with the words bumble bodega
Hungry? Sneak a Peek Inside the ‘Bumble Bodega’
The social networking app took over neighborhood convenience stores in New York City and served up free BEC sandwiches.
a person in a yellow jacket holding a cup of ice cream and a wrapper
Hungry? Sneak a Peek Inside the ‘Bumble Bodega’
The social networking app took over neighborhood convenience stores in New York City and served up free BEC sandwiches.
two pictures one with an open box and the other with stickers on it, both showing hands reaching out
Inside the COVID-Safe Experiential Marketing Campaign for 'RuPaul's Drag Race'
To launch season 13 of the Emmy-winning VH1 series, Shiraz Creative leaned on social targeting, custom microsites, influencer mailers and a virtual fan experience.
a person is holding a pink cup with the words new year on it and water coming out of it
Inside the COVID-Safe Experiential Marketing Campaign for 'RuPaul's Drag Race'
To launch season 13 of the Emmy-winning VH1 series, Shiraz Creative leaned on social targeting, custom microsites, influencer mailers and a virtual fan experience.
two people standing in front of a blue and yellow ice cream truck with lemon slices on the side
Making Lemonade Out of Lemons: How One Skincare Brand Recently Hosted a Socially Distant Activation
Skincare brand Ole Henriksen promoted its new product with an eye-catching vintage ice cream truck that made home deliveries to influencers throughout Los Angeles.
an ice cream truck parked in a parking lot with a man standing next to it
Making Lemonade Out of Lemons: How One Skincare Brand Recently Hosted a Socially Distant Activation
Skincare brand Ole Henriksen promoted its new product with an eye-catching vintage ice cream truck that made home deliveries to influencers throughout Los Angeles.
a person in blue gloves is holding a glass with lemonade on it and there is a sign that says new lemonade
Making Lemonade Out of Lemons: How One Skincare Brand Recently Hosted a Socially Distant Activation
Skincare brand Ole Henriksen promoted its new product with an eye-catching vintage ice cream truck that made home deliveries to influencers throughout Los Angeles.
a person holding up a doughnut in front of a building with a giant snowman sign
Trend Spotted: Brands Are Drawing Attention With Larger-Than-Life Props in Public Areas
Entertainment brands are putting a new, pandemic-friendly spin on promotion without compromising a bit of creativity or style.
a large statue of a man with a tie on in the middle of a city
Trend Spotted: Brands Are Drawing Attention With Larger-Than-Life Props in Public Areas
Entertainment brands are putting a new, pandemic-friendly spin on promotion without compromising a bit of creativity or style.
an amusement park sign that says pacific park on the front and side of it's entrance
Trend Spotted: Brands Are Drawing Attention With Larger-Than-Life Props in Public Areas
Entertainment brands are putting a new, pandemic-friendly spin on promotion without compromising a bit of creativity or style.
a woman is drawing on a wall with pictures and magnets in front of her
15 Cool Sponsorship Ideas From Past Sundance Film Festivals
This year's Sundance Film Festival took place online through last week, but we're still in the festival spirit! Here's a look back at eye-catching sponsorships and brand activations from Sundance events over the years.
two large head sculptures are lit up at night
#ThrowbackThursday: 10 Buzzy Brand Activations From Super Bowls Past
As we approach the first Sunday in February, BizBash is getting into the Super Bowl LV spirit with a look back at how past sponsors got creative for the big game.
an outdoor area with tables, umbrellas and chairs
#ThrowbackThursday: 10 Buzzy Brand Activations From Super Bowls Past
As we approach the first Sunday in February, BizBash is getting into the Super Bowl LV spirit with a look back at how past sponsors got creative for the big game.
an abstract scene with blue and purple colors
#ThrowbackThursday: 10 Buzzy Brand Activations From Super Bowls Past
As we approach the first Sunday in February, BizBash is getting into the Super Bowl LV spirit with a look back at how past sponsors got creative for the big game.
a man is sitting on an inflatable chair at the game show, while another person stands behind him
12 Super Bowl LV Brand Activations You Might Have Missed
Instead of the usual on-site events, brands such as Verizon and Bud Light created virtual experiences for this year's big game.
a man holding a football in front of a large sign that says the show bowl
12 Super Bowl LV Brand Activations You Might Have Missed
Instead of the usual on-site events, brands such as Verizon and Bud Light created virtual experiences for this year's big game.
a man in a red hat is sitting at a dj's desk on the sidelines of a football stadium
12 Super Bowl LV Brand Activations You Might Have Missed
Instead of the usual on-site events, brands such as Verizon and Bud Light created virtual experiences for this year's big game.