Pop-Up Events

See these creative ideas from pop-up events.
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The delivery service hosted a two-day dining experience in NYC that served variations of everyone’s fave seasonal side—stuffing.
See How Shipt Celebrated Side Dishes with This Thanksgiving Pop-Up
The Target-owned delivery service recently conducted a survey to find out what Americans really look forward to the most on their Thanksgiving table. Based on the results, a majority of Americans (51%) would rather go without turkey than side dishes on the holiday.
Working with Gladiator Productions, footwear brand Dr. Martens celebrated its new campaign with a vibrant, photo op-filled activation in Los Angeles. Design, Pop, Ideas, Pop Up Event, Marketing, Event Marketing, Pop Up, Marketing Ideas, Brand Experience
This Pop-Up Had 14,000 Shoelaces Hanging From the Ceiling
LOS ANGELES—The Grove in Los Angeles boasts some of the city's highest foot traffic numbers—and its dedicated "Glass Box" pop-up space has long been a popular spot for brands to create eye-catching activations. The latest comes from British shoe brand Dr. Martens, which celebrated its new "Made Strong" campaign with a hard-to-miss pop-up that ran from Oct. 4-29.
The actual film set of the Hulu series' third season served as the backdrop for a free pop-up in NYC that invited guests to pick up a flashlight and help answer the question: Who killed Ben Glenroy? Dressing, Theatre, Auditorium, Film Set, Old Washington, Event, Nook
Only Murders in the Building Pop-Up Allowed Fans to Help Solve the Show's Latest Mystery
Clues were plentiful at this free three-day pop-up, which welcomed over 4,000 guests to the 90-year-old Washington Heights venue, which is more like an ornate auditorium of the vaudeville era. From Glenroy’s dressing room (which was stocked with Gomez’s Rare Beauty products, of course) to his bloody trench coat and other expertly placed props, check out how every nook and cranny of this elaborate theater screamed Only Murders in the Building—and the team that made it all possible…
Organic Valley hosted a two-day activation that featured cow-shaped topiaries and an eco-conscious message. Farms, Vintage, Public, Farm, Family Farm, Vintage Tractors, Rockefeller Center
Why Was There a Farm in the Middle of NYC’s Rockefeller Center?
The immersive two-day activation, which was open to the public, included experiences like milking a cow—the fake kind—with an Organic Valley farmer, posing for photos on a vintage tractor, sampling some of the brand’s cheese, and signing a pledge to help support small organic family farms.
The one-day activation featured a curation of some of the city’s coolest companies like Brooklyn Blooms, Popup Bagels, and more, alongside Aerie’s latest collection. Dj Booth, Chief Marketing Officer, Marketplace, Influencer Marketing, Product Launch, Aerie, Dj, Local Companies, Clothing Brand
How Aerie Brought Together NYC’s ‘Hidden Gems’ at This Marketplace
Aerie recently hosted its “Hidden Gems Marketplace” in New York City’s Gansevoort Plaza in the Meatpacking District to celebrate the launch of the brand’s new fall '23 collection. Marketgoers were able to browse a lineup of booths featuring local companies including Brooklyn Blooms, Inked by Dani, Kobrick Coffee Co., Mikey Likes It Ice Cream, Palace One Eleven, Popup Bagels, Schmackary's, Sunday Forever, Sun Bum, and Tom’s Perfect 10 while getting a look at Aerie's new collection.
Pure Leaf recently partnered with Reese's Book Club to create a two-part pop-up experience, dubbed the "Summer of Shelf Love." This activation encouraged attendees to slow down and take a moment for themselves to enjoy a Reese Witherspoon-approved book while sipping on a Pure Leaf iced tea, the official tea of Reese’s Book Club. Click for an inside look! Teas, Summer, Tea, Sweet, Outdoor, Sweet Tea, Reese
A Summer Experience for the Books (Literally): Inside Pure Leaf and Reese's Book Club Pop-Up
In partnership with Reese’s Book Club, Pure Leaf promoted its new line of Pure Leaf Lower Sugar Subtly Sweet Teas with two outdoor pop-ups last month that quenched guests’ thirst. The two-part activation—cleverly named “Summer of Shelf Love”—encouraged attendees to slow down and take a moment for themselves to enjoy a Reese Witherspoon-approved book while sipping on a Pure Leaf iced tea, the official tea of Reese’s Book Club. Click for an inside look at this experience!
To promote its new environmentally conscious collection, global e-retailer SHEIN went all in on local ties to bring its first in-person activation in Canada to life. Closer, Floral, Social Media
SHEIN Emphasized Sustainability and Local Partnerships for Its First Canada Pop-Up
After seeing success connecting with consumers virtually, global e-retailer SHEIN has returned to in-person activations with a mission—and an Instagramable moment, of course. The brand invested in lots of pre-event marketing, which leaned heavily on influencers, email marketing, and social media, the activation drew more than 4,000 attendees and featured strong local ties. Click for a closer look at the multiday, branded experience.
"Making LA Marvelous," a two-day consumer-facing activation in Los Angeles, transported guests into the hit series through set replicas, interactive activities, and fun photo ops. Arcade Games, Play Shop, Bring It On, Fun, 1960s
This Pop-Up for The Marvelous Mrs. Maisel Recreated 1960s New York
"Making LA Marvelous," a two-day consumer-facing activation in Los Angeles, transported guests into the hit series through set replicas, interactive activities, and fun photo ops. The latest activation celebrated season four and aimed to bring the spirit of The Marvelous Mrs. Maisel’s 1960s New York to Los Angeles. Highlights included a Coney Island photo op, a detailed recreation of character Susie Myerson's office, and even replicas of real-life New York establishments!
Yahoo, the media and tech company, partnered with Superfly to create a fun experience at LGBTQIA+ events across the country.
Yahoo Celebrates Pride All Summer Long with Sparkly 'Car Wash' Activation
While most brands activate around LGBTQIA+ rights in June, Yahoo is celebrating all summer long as part of its "Let's Glow" campaign. The brand partnered with Superfly to create the celebratory ongoing experience, called “Glow & Go!”—a glitter “car wash” where attendees can score a sparkling look. Upon entering, guests receive a coat of body glitter from brand ambassadors, can pose for a photo against a large purple sequin wall, and more!
Beverage producer Diageo and House of Slay teamed up to honor Asian American and Pacific Islander Heritage Month with a pop-up night market concept at Market Line at Essex Crossing in New York City’s Lower East Side neighborhood. Johnnie Walker, Community, Night Market, Experiential Marketing, City, Asian Designers
Diageo and House of Slay Host an AAPI-Inspired Night Market
In an effort to combat anti-Asian hate and celebrate the Asian community, the beverage producer Diageo joined forces with House of Slay to create a pop-up event. Diageo Day Night Mrkt Presented by House of Slay, which was open to the public for one day, brought together some of the city’s Asian designers, chefs, and creatives, with the goal of showcasing the cultural contributions of the Asian community while also educating over 2,300 guests through fun experiences.
Inspired by the Me Too movement—and in perfect timing with Women’s History Month—Vancouver-based floral experiential company Fleurs de Villes is putting on "FEMMES," a pop-up series dedicated to female trailblazers and harbingers of change throughout history. Fashion, Grace Kelly, Floral Display, Gorgeous, Fabric, Floral Tops, Event Decor
Floral Inspiration From Fleurs de Villes’ "FEMMES" Pop-Up
Just in time for Women's History Month, "FEMMES" from floral experiential company Fleurs de Villes is headed to 16 cities across the globe, highlighting history's revolutionary women with over-the-top floral displays. Each event will feature mannequins modeling ensembles made entirely out of flowers and inspired by the likes of Billie Jean King, Oprah Winfrey and Joan Didion.
a bedroom with yellow bars and green walls
Does This Restaurant Pop-Up Glamorize Prison Culture?
The prison cell was designed to mimic that of Dave's Killer Bread's co-founder Dave Dahl, who spent 15 years in prison. #BizBash #eventprofs #popup #daveskillerbread
a woman taking a photo of a man sitting in a banana chair
10 Best Ideas of the Week: a Paw-Print Couch, Amazon Fire TV's Pop-Up, a Giant Mickey Mouse Cake
The Refueling Station by Daily Harvest #BizBash #eventprofs #eventplanning
there is a wall with drawings on it and bicycles parked in front of the wall
10 Best Ideas of the Week: a Paw-Print Couch, Amazon Fire TV's Pop-Up, a Giant Mickey Mouse Cake
Samsung SmartThings Tracker’s Bark-n-Browse Pop-Up #BizBash #eventprofs #eventplanner #eventplanning