As a marketing consultancy, Blue Dolphin aims to simplify and help you solve your marketing problems by a taking fresh, considered and pragmatic look at the…
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Competitor Research For SME Businesses
The ability to understand and adapt to the moves of your competitors is paramount for sustainable growth. For B2B enterprises, where intricate relationships and strategic partnerships shape the market, conducting thorough competitor research becomes a strategic imperative. In this article, we consider the intricacies of competitor analysis within the B2B sector, unravelling the key steps and considerations that B2B
Unleashing The Power of Keywords
As a business trading in todays digital environment where information is king and visibility is key, mastering the art of keyword research is the gateway to online success. Whether you're a seasoned digital marketer, a business owner, or a budding content creator, understanding how to harness the potential of keywords is paramount in navigating the intricacies of search engine optimisation (SEO).
What are the benefits of a CRM system
A Customer Relationship Management (CRM) system offers numerous benefits to businesses across various industries. In this article we look at what are the benefits of a CRM system - Centralised Customer Data: A CRM system helps gather and organise customer information in one central location. This allows businesses to have a comprehensive view ofeach customer's interactions, purchase history, preferences, and
How to create a brand name and logo
Crafting an Effective Brand Name and Logo In the ever-evolving landscape of business and marketing, a brand name and logo serve as the fundamental pillars upon which a company's identity is built. A well-crafted brand name and logo have the power to resonate with consumers, encapsulate the essence of a brand, and leave a lasting impression in a crowded marketplace.
Wordpress, Squarespace or Wix for Your next Website
Wordpress, Squarespace or Wix for Your next Website Content Management Systems (CMS) are software applications or platforms designed to facilitate the creation, management, and publication of digital content on websites. They play a crucial role in simplifying the process of building and maintaining websites, making it more accessible for individuals and organisations with varying levels of technical expertise.
How To Write A Website Design Brief
A website design brief is a crucial document that outlines the project requirements, goals, and expectations for a web design project. It serves as a communication tool between the client and the design team, helping to ensure that everyone is on the same page and the project progresses smoothly. In this article, we will guide you through the process of writing a comprehensive and effective website design brief.
Manufacturing Marketing Ideas
Marketing is a critical activity in this article we will look at 4 key Manufacturing Marketing Ideas that can be implemented to help improve the effectiveness of your marketing. In the rapidly evolving landscape of the manufacturing industry, effective marketing strategies are crucial for companies aiming to stand out in a competitive market. With the advent of digital platforms and changing consumer behaviours,
Marketing Forecasting & Implementation
Marketing Forecasting That's Highly Accountable Forget Fluffy Forecasting - Marketing Needs To Get Real Forecasts matter. MD's, FD's and board members are impressed by accurate, forward-looking forecasts; especially those that cover a longer time frame. At most companies this is the single biggest reason why sales has more credibility (and power) than marketing .
Marketing Campaign Measurement
Marketing campaign measurement should not be about proving ROI, but improving ROI. Marketers tend to overemphasize their assessments of media and marketing channels, since these align to the budget allocation process and tend to be visible to the MD and other executives. In the end, the marketing revenue metrics are usually more important than marketing campaign effectiveness measurement Why Measuring Marketing #MarketingCampaignMeasurement
Marketing Revenue Analytics
Marketing Revenue Analytics To perform well in today’s changing marketplace, marketing must begin to operate and sound more like sales. Marketing must “manage a predictable, reliable funnel with a plan that ultimately produces higher value leads and maximizes revenue. ”Today’s successful marketing has evolved beyond the language and approaches of traditional marketing.
Marketing Measurement Metrics
Marketers have to be clear about what marketing produces and the Marketing Measurement Metrics they use. Sales sells, but what does marketing produce? A marketing answer might be brand awareness, enquiries, leads, and sales tools. Unfortunately the above marketing answers disempower the marketing function. The best answer is marketing generates cash flow in the short term and identifies sources for future cash #MarketingMeasurementMetrics
Customer Lifetime Value Calculation
Customer Lifetime Value (CLV) is one of the metrics that any growing company should be measuring. You can measure how long it takes to recoup the investment required to earn a new customer by measuring customer lifetime value in relation to cost of customer acquisition (CAC). It's essential that your business learns what customer lifetime value is and how to calculate it if you want your business to acquire
Marketing ROI Planning
Should Marketing Have To Justify Its Position with Marketing ROI The two most common questions asked by non-marketing business people are: - “Does our marketing generate any value for the business?” - “How do we know that marketing really works?” Unfortunately, these questions either - immediately put marketing on the defensive and inevitably cause marketers to conduct time-consuming and expensive analysis #MarketingROI
Marketing Metrics and Analytics
Questions to Guide Your Marketing Metrics and Analytics - What are your specific objectives for marketing investment and how will you connect your investments to incremental revenue and profit? Note: we are seeing marketing as an investment are you viewing marketing as a pure cost (and inconvenience) - What impact would a 10% change in your marketing budget (up or down) have on your profits and margins over the
Web Design - How To Optimise Images
How to Optimise Images for Website Performance Importantly without losing quality In this web design article we will look at why and how optimising your images before they are uploaded to WordPress can make a significant difference in the speed of your website? Many businesses only upload full size photographs without optimising them for their websites, and these huge image files can slow down your website.