Classic Brand Identity

An example of a classic logo that's both instantly recognisable and completely inimitable.

Rockefeller Center | Chermayeff & Geismar & Haviv

Creators of many of the world’s most iconic and enduring brands, Chermayeff & Geismar & Haviv is an independent New York based graphic design firm specializing in the development of trademarks.

U.S. Bicentennial | Chermayeff & Geismar & Haviv

Creators of many of the world’s most iconic and enduring brands, Chermayeff & Geismar & Haviv is an independent New York based graphic design firm specializing in the development of trademarks.

Princeton University Press | Chermayeff & Geismar & Haviv

Creators of many of the world’s most iconic and enduring brands, Chermayeff & Geismar & Haviv is an independent New York based graphic design firm specializing in the development of trademarks.

Did a typography project at A-level on the V+A, simple classic type - love it

V, Victoria and Albert Museum / Logo. By Alan Fletcher, 1989 ( identity renewed in 2002 by Wolff Olins, moving it from a museum to an art and design brand).

NBC | Chermayeff & Geismar & Haviv

In 1985 the peacock was hatched anew, stylish and strikingly simple, with the initials NBC added to it in a specially created lettering style. The peacock has since become one of the world's most highly recognized trademarks.

Harvard U. Press | Chermayeff & Geismar & Haviv

Creators of many of the world’s most iconic and enduring brands, Chermayeff & Geismar & Haviv is an independent New York based graphic design firm specializing in the development of trademarks.

Library of Congress | Chermayeff & Geismar & Haviv

The centerpiece of the identity system that Chermayeff & Geismar & Haviv designed for the Library of Congress is a symbol that joins the essence of a book and the American flag to represent the nation’s library.

Massachusetts Bay Transportation Authority | Chermayeff & Geismar & Haviv

Creators of many of the world’s most iconic and enduring brands, Chermayeff & Geismar & Haviv is an independent New York based graphic design firm specializing in the development of trademarks.

The Museum of Modern Art | Chermayeff & Geismar & Haviv

Creators of many of the world’s most iconic and enduring brands, Chermayeff & Geismar & Haviv is an independent New York based graphic design firm specializing in the development of trademarks.

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