Behavioral Economics Thingy
Inspired by Dan Ariely's book - "Unpredictably Irrational", I'm collecting everyday's stuffs that relate to the theory.
Keep listening for FREE!
Irresistable offer that makes us buy things we don't need.
Buy more, save more.
FREE to attract people to go inside the store (Borders Book Store).
People just went crazy for FREE stuffs, even if they needed to spend $200 or &300, which they didn't plan to spend before they came here.
Will you wake up earlier to travel for FREE?
Which one do you think is more attractive to you: 2 for $10, or Buy 1 FREE 1? I'd go with the second one. FREE is just irresistible.
Things that we don't need but as humans, we are intrinsically afraid of loss. So we don't wanna lose this offer.