Donegal Rapeseed Oil

Challenge - Donegal Rapeseed Oil wanted to completely re-design their brand to compete in the increasingly competitive UK & Irish markets, in order to retain existing customer loyalty and grow their market share. Solution - We created a differentiated brand focussing on the unique selling points of the products. We repositioned the product range introducing a higher end premium offer for the connoisseur/deli market alongside the regular brand.
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Brand Etiquette, brand design in Belfast, Northern Ireland | Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Brand Etiquette, brand design in Belfast, Northern Ireland | Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Brand Etiquette, brand design in Belfast, Northern Ireland | Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Brand Etiquette, brand design in Belfast, Northern Ireland | Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Brand Etiquette, brand design in Belfast, Northern Ireland | Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Brand Etiquette, brand design in Belfast, Northern Ireland | Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Brand Etiquette, brand design in Belfast, Northern Ireland | Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Brand Etiquette, brand design in Belfast, Northern Ireland | Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Brand Etiquette, brand design in Belfast, Northern Ireland | Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Brand Etiquette, brand design in Belfast, Northern Ireland | Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Brand Etiquette, brand design in Belfast, Northern Ireland | Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

Donegal Rapeseed Oil - Brand Etiquette, brand design in Belfast, Northern Ireland

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