Seriously Good Venison
The challenge -
Established in the 1970s, this pioneering Scottish Venison business wanted to reposition itself to bring its brand into line with modern day perceptions of venison.
The solution -
Emphasising the traditional artisan butchery skills of the company combined with a clean, modern design, the rebrand uplifted sales by 34.6% in the first three months post launch and enabled the business to diversify into other top quality meats like lamb, beef and pork in the future.