New York City Ballet's Fall Fashion Collaboration 2013 I wonder why we don't see more collaborations between designers and theatre productions- surely if it's good enough for Karl Lagerfeld, it's good enough for everyone? Featuring custom designs from the likes of Oliver Theyskens and Prabal Gurung, this collaboration was premiered at the annual fall gala chaired by Sarah Jessica Parker. It's a match made in heaven- fashion meeting performance art, and it targets precisely the perfect…
Mr Porter Mini Screens at LCM Photos of these pocket-sized wonders seemed to bring my twitter feed to a standstill. Mr Porter men like their information delivered in a sleek, modern, polished way. The mini TVs did not disappoint.
Design all Underwear Party- January 2014 The brand offered a free outfit to the first 100 ladies to show up in their underwear. Whilst this may seem yet another excuse to incite women to undress, it worked particularly well in countries where sales are legally limited (I speak from experience, having spent a year in France). It also reconfirmed Desigual's status as a fun, carefree European brand.
ASOS Campaign ASOS understood that its target market live and breathe social media, and tapped into this in an inventive, entertaining way. It is small wonder that their marketing team won so many awards.