How Vans uses social media: Instagram, Vine, Google+ and Twitter | Econsultancy
My choices for highlighting brands which are acing social media right now – Converse, Marvel Comics, GoPro – may give you a small insight into my youth. A youth spent skateboarding, reading comic books and performing dangerous stunts on camera. Only I didn’t really skateboard, I just hung out with friends who did. I didn’t really perform any dangerous stunts either. We just stayed up all night watching Jackass. I did read plenty of comic books though. Perhaps this is why I follow so many…
From bus to buzz: How Pepsi Max surprised random commuters
You all have to admit it: waiting for a bus is quite boring. You are already annoyed when it does not show up at the expected time and the others who are also waiting for it are equally annoyed as you. Result? Not that great an atmosphere :). It could of course be just me, as I am an impatient person, but I am convinced most of you will share my opinion.
Stick to your roots with Molson Canadian
As a proud Belgian citizen, I of course believe (READ: know) that we have the best beer in the world. But I'm willing to set aside my chauvinism and share a great beer campaign by a non-Belgian beer brewer. It may not be my favorite beer brand, but even so I just love their recent campaign. Meet the 'Scan your Passport' Beer Fridge by Molson Canadian. Imagine being in a foreign country… on holiday, on an exchange trip or you permanently moved country. There are bound to be things you will…
16 best branded Vines for March 2014 | Econsultancy
Here are March's very best branded Vines, including efforts celebrating the month's biggest events: the rise of the selfie, St Patrick’s Day and, uh, Flappy Bird. Alright, March isn’t too event-heavy, but still there’s some great Vining going on. This month I’ll try and highlight brands that we haven’t covered as of yet. Sure Samsung, Oreo and Disney routinely knock them out of the park, but these do tend to overshadow other brand’s efforts. With a total running time of one minute and 20…
26 Creative Ways Brands Use Facebook Status Updates : Social Media Examiner
Follow the lead of top brands who use a variety of Facebook status updates to increase engagement, build email lists and showcase fan content.
Can Sephora build its own Instagram? - Digiday
In an effort to combine the user behaviors of Pinterest and Instagram with its own beauty products, Sephora has built out its own platform.
Heinz encourages public to grow their own tomatoes to promote the goodness than goes in its ketchup
Heinz is looking to remind the public that every squeeze of its tomato ketchup contains a quarter of a tomato, by encouraging families across Britain to participate in a tomato growing experience.
Ad of the Day: Stella Artois - The Perfect Serve
A stylishly made ad which implies the reassuringly expensive lager is the drink of choice for wealthy ladies. We're never quite sure where this is going, as the lady in question seems to need serving with increasing frequency so that the dashing young bartender barely has time to skim the head off the top of the glass. But it gives us the chance to see the tip of her nose charmingly flecked with froth, so that's all right.
FIFA issues World Cup warning to 'free-riding' brands
FIFA has issued a warning to brands looking to boost sales through World Cup-related marketing, stating that non-sponsors should "refrain from attempts to free-ride" on interest in the tournament.
Duracell heats up Canadian bus commuters by getting them to hold hands
A bus shelter situated in the icy clime of Montreal encourages waiting commuters to link hands from one end to another, at which point the shelter heats up, in a campaign for battery brand Duracell.
#MuseumWeek gives Twitter virtual access to hundreds of museums and galleries across Europe
Museums and galleries across the UK and Europe have joined forces for the first ever #MuseumWeek, a seven-day event playing out on Twitter that will aim to virtually connect the social network’s users to artwork, culture, history and science.
How Marvel Comics uses Google+, Pinterest, Instagram and Twitter | Econsultancy
Although founded in 1939 as Timely Comics, the modern version of Marvel Comics that all fanboys know and love today was launched in 1961. With Fantastic Four, Spider-man, Avengers and X-Men all first appearing on comic book pages in the first half of the 60s. With the arrival of the digital age, the expectation was that this 75 year-old company, whose very business is completely ingrained in traditional print media, would just be left to wrinkle and brown like the early-90's Ghost Rider…
How an insurance brand is winning at social - Digiday
For New York Life, social media is a way to provide useful and interesting content about big life moments and financial well-being -- not real-time silliness.
Ginsters to promote ‘everyday moments of manliness’ as part of #FeedTheMan campaign
Ginsters is looking to persuade consumers to send pictures of their partners doing ‘manly’ tasks such as changing a tyre blindfolded or carrying 12 bags of shopping in from the car, as part of its #FeedTheMan campaign.