Lots of explanatory text. Its placement at the intersection of the two sides is ideal for being noticed by passers by. Are busy pedestrians likely to read it though? Probably not. Any  textual information needs to be concise as possible to keep peoples attention and to avoid looking too daunting to read in the first place. The tourists who use Exhibition road may not even speak English, so such a large body of text is out of the question.

Hampton Court Digital Printed Hoarding Panels: Works as a piece which you can quickly glance at but as well as something you can walk up to and read more of the information about what is happening.

Bullring_film_still_end_frame

Bullring launches the We Are So City campaign - Midlands Business News

Image result for birmingham advert

Image result for birmingham advert

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