Direct Line: 'If brands want their creative agencies to get digital they have to lead the shift'
Direct Line accepts that if it wants its creative agencies to properly execute digital strategies then it needs to be the one pushing them to change, a candid view on an ongoing debate between client and agency that has been heightened by the advent of automated advertising.
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Track markets and read the latest headlines for the U.S. real estate and housing markets. Indexes include house prices, mortgage rates, days on market, and more.
Nickelodeon enlists SpongeBob SquarePants and the TMNT team for digital tutoring ‘Code-It’ programme
Nickelodeon has enlisted the help of its stars, including SpongeBob SquarePants and the Teenage Mutant Ninja Turtles, to get kids into digital programming with a new interactive ‘Code-It’ feature on the Nickelodeon website.
Beauty data startup Poshly lands first-of-its-kind partnership with People Mag, Time Inc. - Bizwomen
As for People: they've got Bloch to thank for a groundbreaking way of studying — and monetizing — the interests of its 72 million unique visitors each month, the highest of any Time Inc. publication.
Dr. Phil's startup launches video visits with U.S. therapists
Doctor On Demand is the latest Silicon Valley startup to bet that people will turn to mobile devices for confidential counseling. The company has launched a ...
Tesco’s Blinkbox Books unites with the Mirror Group for native partnership campaign
Tesco’s ebook service Blinkbox Books has teamed up with the Mirror Group for a three-month branded content partnership, marking its biggest marketing drive to date.
Reebok Classic signs rapper Kendrick Lamar to help empower youth
Reebok Classic has signed a partnership with American rapper Kendrick Lamar, with the aim to inspire and empower youth.
Tech haven Venture Hive puts focus on education
Venture Hive, a Miami-based tech accelerator and incubator that opened in 2013, is entering the school year on a wave of successes. After the announcement of a Microsoft Innovation Center, the winning of a Small Business
BBC encourages youngsters to get into computing and coding with new content
BBC’s coding and digital creativity initiative for 2015 has kicked off already, with the launch of new content across Bitesize, CBBC and CBeebies that will encourage children across the UK to get involved with computing and coding.