Brands’ use of social media has evolved from clumsy attempts to engage customers to slick content marketing, but as social networks push their advertising products brands must decide whether they need to invest to grow their reach.

TalkTalk: X Factor idents by CHI & Partners

TalkTalk to fill X Factor idents with user-generated music videos

Tesco’s ebook service Blinkbox Books has teamed up with the Mirror Group for a three-month branded content partnership, marking its...

Tesco’s Blinkbox Books unites with the Mirror Group for native partnership campaign

Revival - Stephen King - A dark and electrifying novel about addiction, fanaticism, and what might exist on the other side of life.

John Lewis gives the man on the moon the perfect Christmas gift as its festive push begins

News for the marketing and media industries, with stories, job search resources, events listing, and features.

TV ad budgets stagnate as US TV buyers embrace digital video and programmatic | The Drum

TV ad budgets stagnate as US TV buyers embrace digital video and programmatic

TV ad budgets stagnate as US TV buyers embrace digital video and programmatic | The Drum

Johnston Press reports digital revenue increase of 13.3%, but ad revenues down 13.6%

Johnston Press reports digital revenue increase of 13.3%, but ad revenues down 13.6%

Johnston Press reports digital revenue increase of but ad revenues down

UK regional titles print sales decline as web traffic increases with only one title managing sales growth according to ABC results

UK regional titles print sales decline as web traffic increases with only one title managing sales growth according to ABC results

The Paisley Daily Express was the only title to buck the trend of falling print sales in the six months to June growing its circulation by per cent year-on-year to an average of per day.

The Daily Mirror preps 'intelligent tabloid' brand campaign | News | Marketing Week

Trinity Mirror is to launch the first brand campaign in almost 10 years for flagship news brand The Daily Mirror that will position it as an “intelligent tabloid”.

Sun+ Goals app: The future of football is mobile first

Fantasy Football First have teamed up with The Sun to bring you a great prize in our Manager Of The Month competition, one year's free subscription to the Sun+ Goals App, brought to you by The Sun. Sun+ Goals is the first place to see every Barcla

Johnston Press -Helping parents choose their Children's Schools

Portsmouth News steps up campaign to safeguard jobs - Journalism News from HoldtheFrontPage

Sun+: traffic to the website has dropped sharply since the paywall was introduced in August

Sun+: traffic to the website has dropped sharply since the paywall was introduced in August

Internet advertising spend 'to overtake newspapers' - BelfastTelegraph.co.uk

Spending on internet advertising is on course to exceed the amount generated by newspapers and magazines within two years, an industry report said today.

The Guardian and EE partner for awards scheme that recognises contributions made by readers

The Guardian and EE partner for awards scheme that recognises contributions made by readers

The Telegraph partners with Brand USA for multiplatform campaign

The Telegraph partners with Brand USA for multiplatform campaign

Telegraph Media Group (TMG) has launched a multimedia campaign for Brand USA to encourage its audience to ‘discover’ America.

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