The Sky Rainforest Rescue project, carried out in conjunction with the support of WWF, worked with Brazilian communities to protect threatened species of flora and fauna living in the vast Amazon basin. Sky’s £3 million campaign helped to protect a piece of one of the world’s most threatened habitats.
EDF Energy has announced a three year charity partnership with Marie Curie Cancer. More than members of EDF’s staff took part in an internal vote and Marie Curie was subsequently selected as the company’s new charity partner.
You may have heard of Doctors Without Borders, maybe even Journalists Without Borders. Engineers Without Borders (EWB) is an international organisation similar to its medicinal and press brothers. Founded by a civil engineering professor at the University of Colorado-Boulder in 2000, the EWB-USA branch is now comprised of about 12,000 members and has affiliates around the world. #CSR #Sponsorship #CorporateEngagement
The Co-operative, after just three months, raised a total of for its charity partner of the year, Carer’s Trust. A tremendous effort was made by the staff members of The Co-operative to raise the amount in a variety of different ways.
The Cambridge Office of Price WaterhouseCoopers chose Alzheimer's Research UK as their charity of the year for 2012/2013. Each year PwC staff present proposals for the partnerships which they wish to support, which include charities tackling a wide variety of issues. After the voting process for 2012/2013, the Alzheimer's Research UK was chosen among lots of other local non-profit initiatives. #CSR #CorporateEngagement #Partnership
Corporate sponsorship: EE and Glastonbury Festival. EE has been involved with the Glastonbury festival for the past 15 years, albeit previously under the Orange brand. EE seek to raise awareness, and to let people know who they are and what the brand stands for. It is also keen to demonstrate its technology and get people to use it. Having been the first company to launch a 4G mobile network, EE hopes to encourage more people to experience 4G connectivity.
Since the world’s LGBT athletes have descended on a city for one week to take part in world-class sporting competition. Though billed as an LGBT event, the Games are open to any participant, regardless of qualifying standards.
When partnering with arts organisations, musicians or charities, a brand must take into account the way in which its company will be reflected by its chosen partner. For alcohol brands, sports sponsorships are the traditional mode of corporate engagement. For others, it may be research and health charities, still more focus on the environment and sustainability.
G4S, which has firm roots in the West Midlands and a long history of partnerships in sport, has partnered with Warwickshire County Cricket Club to help bring the sport to children. The 4teen programme has supported disadvantaged athletes during in their sporting pursuits and the organisation sponsors many local sporting clubs and teams. #Sponsorship #Partnership #CorproateEngagement
Carphone Warehouse has a wide programme for corporate social responsibility (CSR), focusing on children’s charities and educational needs. Currently, the company supports two partner charities, Barnardo’s and Get Connected.
BMI Healthcare’s CSR tradition engages in a wide variety of responsible business practices. The company sponsors and fundraises for several charitable organisations, including Wellbeing Women and Beating Bowel Cancer.
The communications agency Spring is supporting the Southwold Concert Series in 2013 for the third year in a row. The concert series was handpicked by Spring’s Co-founder, Erika Clegg, who is passionate about businesses supporting the arts.