This was a little look back at 2011 in social media. We did it for ourselves and then a magazine wanted to use it so we said 'OK'. And they did!

Just as the year came to a close, we took a look back at all the big Social Media stories to hit the UK and the world.

The Prostate Czech

"The Prostate Czech" - Prostate Cancer Foundation poster campaign. Brilliant visuals and a clever slogan.

Melt the Snowman Facebook game. Simple - melt the snowman, reveal prizes, share and win... on Facebook!

Melt the Snowman Facebook game. Simple - melt the snowman, reveal prizes, share and win... on Facebook!

We're helping The World Wildlife Fund (WWF) to promote Earth Hour - an hour in the year when we all turn out the lights. See more at: www.facebook.com/...

We're helping The World Wildlife Fund (WWF) to promote Earth Hour - an hour in the year when we all turn out the lights. See more at: www.facebook.com/...

At last! An app that finally works out who's the best drivers - boys or girls. And we don't even have to leave Facebook to find out :)

At last! An app that finally works out who's the best drivers - boys or girls. And we don't even have to leave Facebook to find out :)

Creating the world's biggest and brightest Facebook snowball fight for hair giants kms California. Pick a snowball colour, pick you Facebook friends to fight and snowball them!

Creating the world's biggest and brightest Facebook snowball fight for hair giants kms California. Pick a snowball colour, pick you Facebook friends to fight and snowball them!

Why can't I practice for my driving test AND go on Facebook? Now you can... Helping The AA to help young drivers practise for their tests in the place they love best - Facebook!

Why can't I practice for my driving test AND go on Facebook? Now you can... Helping The AA to help young drivers practise for their tests in the place they love best - Facebook!

Student? Can't drive? This app's for you - highlighting the best student offers from the best driving school, BSM - on Facebook, naturally!

Student? Can't drive? This app's for you - highlighting the best student offers from the best driving school, BSM - on Facebook, naturally!

When a billion pound sustainable business solutions company need a Facebook app to help spread their white papers and industry insights, they come to Coup Media... and we do this!

When a billion pound sustainable business solutions company need a Facebook app to help spread their white papers and industry insights, they come to Coup Media... and we do this!


More ideas
A fashion client, Internaçionale wanted a Valentine's Day campaign to spread the love - and a 20% voucher. Luckily, we're both romantic and thrifty at Coup so we did this... Fill the Facebook heart, share with friends and unlock the 20% off voucher. They (ahem!) loved it!

A fashion client, Internaçionale wanted a Valentine's Day campaign to spread the love - and a 20% voucher. Luckily, we're both romantic and thrifty at Coup so we did this... Fill the Facebook heart, share with friends and unlock the 20% off voucher. They (ahem!) loved it!

You need a page that highlights latest styles, links to FAQ's, promotes jobs and looks great? Tadaaa!

You need a page that highlights latest styles, links to FAQ's, promotes jobs and looks great?

Hmm, I'm on Facebook and I decide I need a haircut. But where's my nearest Goldwell stocking salon. If only there was a Facebook app for that... wait a minute!!!

Hmm, I'm on Facebook and I decide I need a haircut. But where's my nearest Goldwell stocking salon. If only there was a Facebook app for that... wait a minute!!!

Go to Facebook, win a Peugeot. Simple (except you might not win but it's worth a go).

Go to Facebook, win a Peugeot. Simple (except you might not win but it's worth a go).

Principality and the Rugby World Cup 2011. Like the page, unlock the video, support the team (then cry when they get dumped out in the semis because of a dodgy refereeing decision). Grrrr.

Principality and the Rugby World Cup Like the page, unlock the video, support the team (then cry when they get dumped out in the semis because of a dodgy refereeing decision).

Who wants to be a model? No problem... Enter this Facebook find a model competition and you might win (if you're fit)!  (campaign's ended).

Who wants to be a model? No problem... Enter this Facebook find a model competition and you might win (if you're fit)! (campaign's ended).

Christian Louboutin shoe giveaway on Facebook? Where do I sign? (campaign's ended by the way)!!

Christian Louboutin shoe giveaway on Facebook? Where do I sign? (campaign's ended by the way)!!

Goldwell's Playstrong party is the social event of the year. That's why we weren't invited but we did build a Facebook app that showed everyone how fun it was on the inside (we're not bitter)!

Goldwell's Playstrong party is the social event of the year. That's why we weren't invited but we did build a Facebook app that showed everyone how fun it was on the inside (we're not bitter)!

Principality Building Society are welsh and they love their rugby. In fact, they're giving away six nations tickets and wanted us to help them do it using Facebook. If you're reading this before end March 2012, head to their page, hit like, drop you mobile and email details and you could be a winner! If you're reading this after that date, don't bother :)

Principality Building Society are welsh and they love their rugby. In fact, they're giving away six nations tickets and wanted us to help them do it using Facebook. If you're reading this before end March 2012, head to their page, hit like, drop you mobile and email details and you could be a winner! If you're reading this after that date, don't bother :)

- Miami's full-service public relations, special events, and marketing firm. THE LC MEDIA GROUP - Follow us on www.facebook.com/thelcsocial.com

Just as the year came to a close, we took a look back at all the big Social Media stories to hit the UK and the world.

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