El Universo: This wonderfully creative ad is simple, relevant and full of life all at the same time. Using the reverse tear drop shape familiar to maps, this ad speaks volumes about making yourself known.
Taking the age-old stereotype of wives and mothers not getting along, this print ad turns it into a beautiful piece of artwork. Focusing on the fruit peeler tool, the execution from Indian advertising agency Makani Creatives ticks all the right boxes.
Plain billboards simply don't cut it anymore. At least, that's what French travel agency Voyages must have thought. In order to grab people's attention, they erected various bizarre billboards for passers-by to engage with.