The call to action and the hook for this PSA is "To many people eat on the streets." What is really interesting about this PSA is that the storm drain is acting as a dishwasher for the plates. The target audience of this PSA could range from adolescent children to the elderly. I feel that the whole point of this PSA is to bring awareness to Poverty.

Changing the Conversation to Poverty

Too many people eat on the streets - Israeli Food bank, by Shalmor Avnon Amichay/Y Tel Aviv Agency

Esta imagen presenta un texto central y se logra observar la textura del cartón por el detalle de la fotografia

Human Rights Final Poster 11 of Cindy Chen, Poster title: “This is My Home” The hand drawn sharpie font works with the image of the cardboard and helps to drive the point

poster2 Campagne daffiches et sans abris.

Placement of poster adds even more meaning by replacing where a human would usually be. The bold text draws attention and encourages the passerby to reflect how they'd normally act if it were a person

The display that would be used to distribute “Voices of McCreesh Place” (Photo/design: Trey Bates ©2013)

Case Study: Like This Box

The display that would be used to distribute “Voices of McCreesh Place” (Photo/design: Trey Bates

ykmqvdz1 Advertising Done Right: 40 Clever Examples

Advertising Done Right: 40 Clever Examples

Je*s Jeans: no need to bend anymore. "At this moment, your bum is completely exposed. If it were in a sexy pair of jeans, it would attract attention all the time.

There's Another Side to the Story | Homeless Awareness Outdoor Street Posters Campaign  | Award-winning Graphic Design | D&AD

There's Another Side To The Story / Homeless Awareness Outdoor Poster Campaign / Award-winning Graphic Design / D&AD

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