10 questions you should ask yourself and your business before starting content marketing

10 questions you should ask yourself and your business before starting content marketing

The Content Funnel & Channel I have created a sales funnel / pyramid covering where your content marketing goes and what channels are applicable and where,  Starting at the bottom, generic research, up one to idea generation, to product research, then price comparison, moving to purchase and then the one many businesses ignore repurchase

Here is a look at my recent presentation on content marketing and where your content actually sits in the sales funnel and which disciplines sit where.

My content marketing beliefs - Great content works - Create content for “your” people - You have to understand local TV to understand content  - Culture matters - Would your content pass the mum test? - Can you explain your content in one tweet?

My Content Marketing Beliefs - By Danny Denhard

4 take aways from behavioural economics - from dannydenhard.com

4 take aways from behavioural economics.

Facebook EdgeRank: A comment is 7x more relevant than a like & a share is 13x more relevant than a like Danny Denhard

Throughout life people will make you mad, disrespect you and treat you bad. Let God deal with the things they do, cause hate in your heart will consume you too.

identify social supporters and ambassadors - @Danny Denhard

identify social supporters and ambassadors - Denhard

make content VIEWABLE, SHAREABLE and ACTIONABLE on mobile - @Danny Trinh Denhard

make content VIEWABLE, SHAREABLE and ACTIONABLE on mobile - @Danny Trinh Denhard


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