“There’s a danger legacy brands can rest on their laurels” – Heinz marketing VP, Giles Jepson, on staying relevant for a new generation of consumers
The Heinz brand that has carved a formidable place for itself in the market, dominating the soup aisle in supermarkets and unrivalled when it comes to the nation’s favourite red sauce.
Action on Sugar: New global campaign takes aim at high level of sugar in foods and drinks
A new global campaign will bring together experts and policy makers to tackle the current global epidemic of obesity and diabetes by reducing 'unnecessarily high' levels of sugar in food and beverage products.
Facebook scraps Sponsored Stories. What does the move mean for brands and marketers?
Yesterday, Facebook announced that on 9 April it will say goodbye to Sponsored Stories. Andy Spry, media manager We Are Social, takes a deeper look at the controversial ad format and what brands should now be doing up update their paid media campaigns.