January 2014

Collection by Danone Pinterest

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Danone Pinterest
FOOD FOR THOUGHT: “There’s a danger legacy brands can rest on their laurels” – Heinz marketing VP, Giles Jepson, on staying relevant for a new generation of consumers

“There’s a danger legacy brands can rest on their laurels” – Heinz marketing VP, Giles Jepson, on staying relevant for a new generation of consumers

The Heinz brand that has carved a formidable place for itself in the market, dominating the soup aisle in supermarkets and unrivalled when it comes to the nation’s favourite red sauce.

COMPETITOR: Yoplait Greek Taste-Off (US) - Yoplait are taking Chobani on directly in a campaign championing the better taste of Yoplait. They ask people to try both and vote which one they prefer.

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* Shocking amount of sugar found in many hot flavoured drinks -- Up to 25 teaspoons of sugar per serving: equivalent to 3 cans of Coca Cola Low Sugar Recipes, Real Food Recipes, Quick Healthy Meals, Get Healthy, Health And Nutrition, Health And Wellness, British Baker, Food Lists

Action on Sugar: New global campaign takes aim at high level of sugar in foods and drinks

A new global campaign will bring together experts and policy makers to tackle the current global epidemic of obesity and diabetes by reducing 'unnecessarily high' levels of sugar in food and beverage products.

The Best Adverts Ever

R White's Lemonade Advert (1973)

"I'm a secret lemonade drinker"(Ripped from TV Ark)

Coca Cola Life - Ser Padres: The Argentine commercial shows the ups and downs, stains and sleeplessness of early parenthood. "We were aiming for 'emotional comedy' [with this ad]. The kind that makes you smile and weep at the same time. Coca Cola Life, Coca Cola Ad, Coca Cola Commercial, Coke Ad, Best Commercials, Trials And Tribulations, What Is Like, Baby Love, Youtube

Coca Cola Life - Ser Padres HD

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Online Social: Facebook scraps Sponsored Stories. What does the move mean for brands and marketers?

Facebook scraps Sponsored Stories. What does the move mean for brands and marketers?

Yesterday, Facebook announced that on 9 April it will say goodbye to Sponsored Stories. Andy Spry, media manager We Are Social, takes a deeper look at the controversial ad format and what brands should now be doing up update their paid media campaigns.

Next for health tech? A smart toothbrush that connects to your phone (Wired UK)

Look, your toothbrush is talking to your phone

A question coming straight from the department of connected devices: Are you ready for the smart electric tootbr

Brand Repositioning - Old Spice has for generations been known as an Old Mans aftershave. Here we see Mums finding it hard to let go of their little boys, as they grow up and begin to use Old Spice.

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Brand Building - Coca Cola have created a campaign to highlight "Reasons to Believe" this sees them creating a bigger brand message that goes beyond the product Coca Cola, Gourmet Gifts, Brand Building, Gay, Advertising Campaign, Baby Food Recipes, Eye Candy, Youtube, Positive Life

YouTube

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