American Airlines / identity redesign A new experimental identity created for a Victors and Spoils project aiming to help American Airlines reinvent itself after filing for Chapter 11 Bankruptcy protection in
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("THE R_EVOLUTION") The simplicity and boldness of this logo are incredibly well done. Your eye finishes the shape to see that it is an 'R'. And the 'x' angle that it creates is aligned perfectly creating symmetry.
Black is more than bold, dark, and gloomy. Black is truly an iconic hue navigating through bright and dark colors. Whatever or whenever black is expose it exemplifies both rich and pure. What a hue and how new does it make an outstanding corporate identit