Very elegant and contemporary design, which says a lot about the product/company. Great use of contrasting colours to make text legible and text overlaid on images also works really well as images have been darkened to make the white type stand out more.
Design is a huge part of UX, acronym for User Experience. This is the very reason why a lot of designers think that a good UI or user interface makes up for a good user experience. This however, is not true.