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Digital Destinations Case Studies

Collection by Digital Destinations BU

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The case studies/action plans submitted by small tourism businesses that participated in the ESRC-funded Digital Destinations project led by Dr Philip Alford at Bournemouth University School of Tourism.

Digital Destinations BU
Castlepoint Shopping Park wanted to move further into the fashion market and be known as a fashion destination to their customer. One of the key objectives to… Bournemouth University, Social Research, Case Study, Destinations, Performing Arts, How To Plan, Digital, Homes, Wine

Discover Dorset

Discover Dorset; one of our key objectives in committing to the Digital Destination project was to share real life experiences with other local tourism busine…

Castlepoint Shopping Park wanted to move further into the fashion market and be known as a fashion destination to their customer. One of the key objectives to… Bournemouth University, Social Research, Case Study, Destinations, Performing Arts, How To Plan, Digital, Homes, Wine

Norburton Hall

Norburton Hall was active in social media terms, but wanted to improve ‘online presence both in terms of depth and breadth’. Their focus was to improve social…

Castlepoint Shopping Park wanted to move further into the fashion market and be known as a fashion destination to their customer. One of the key objectives to… Bournemouth University, Social Research, Case Study, Destinations, Performing Arts, How To Plan, Digital, Homes, Wine

Rumsey Holiday Homes

Rumsey Holiday Homes was looking to gain a better understanding of digital marketing and impacts for their business. They focused on SEO optimisation via adwor…

Castlepoint Shopping Park wanted to move further into the fashion market and be known as a fashion destination to their customer. One of the key objectives to… Bournemouth University, Social Research, Case Study, Destinations, Performing Arts, How To Plan, Digital, Homes, Wine

Castlepoint Shopping Park

Castlepoint Shopping Park wanted to move further into the fashion market and be known as a fashion destination to their customer. One of the key objectives to…

Castlepoint Shopping Park wanted to move further into the fashion market and be known as a fashion destination to their customer. One of the key objectives to… Bournemouth University, Social Research, Case Study, Destinations, Performing Arts, How To Plan, Digital, Homes, Wine

Hotel TerraVina

Hotel Terravina were active in all elements of on-line marketing, but felt that their approach was too ‘scatter gun’ and required much more focus. The main ar…

Castlepoint Shopping Park wanted to move further into the fashion market and be known as a fashion destination to their customer. One of the key objectives to… Bournemouth University, Social Research, Case Study, Destinations, Performing Arts, How To Plan, Digital, Homes, Wine

Enjoy Discovering Wine

Enjoy Discovering Wine had an active website including weekly blogs; facebook page; and regular mailings to subscribers, but not so active with Twitter and Lin…

Castlepoint Shopping Park wanted to move further into the fashion market and be known as a fashion destination to their customer. One of the key objectives to… Bournemouth University, Social Research, Case Study, Destinations, Performing Arts, How To Plan, Digital, Homes, Wine

Activate Performing Arts

Activate Performing Arts main aim was to create a campaign using a range of digital channels, with the main focus to raise awareness for ‘A Dance a Day’, and t…