11 Things Great Brands Do | Hellohappen | Ashley Chymiy, Brand Coach + Business Strategist
Here are 11 key things great brands do! 1. Focus on one person Great brands aren’t for everyone, they’re for SOMEONE! They’re in business and in the world to help a certain kind of person become who they want to be, and get what they want to get. The more a brand dilutes its message to appeal to everyone, the less relevant it becomes!
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