Cadillac is launching a subscription service, allowing customers to drive and swap out whatever vehicle they want, whenever they want, for a flat monthly fee. Users can access an app letting them request to swap between current year Cadlillacs, without having to pay extra for registration, insurance, or maintenance, all of which are included in the monthly fee. Subscribers can swap cars up to 18 times per year, as often once per day, delivered by white-glove concierge service

Cadillac is launching a car subscription service for $1,500 a month

DETROIT – Cadillac unveils the 2014 ELR today at the North American International Auto Show. The sleek luxury coupe features the first application of Extended Range Electric Vehicle technology by a full-line luxury automotive brand.

Even more advanced than regular VR, this was a group VR experience that took schoolchildren on a virtual tour of Mars by rigging a school bus with all sorts of incredible tech to make the view out the windows look and feel like the Martian landscape, not the Washington, D.C., streets that the bus was actually driving down.

Inside 'The Field Trip to Mars,' the Single Most Awarded Campaign at Cannes 2016

Lockheed Martin Takes Kids on a Virtual Reality 'Bus to Mars' - Video - Creativity Online

McDonald’s have launched a new ‘Snapchatable’ frozen drink cup in Australia. The new cup can be recognized by Snapchat, giving customers to chance to face swap or turn their drink into an animated dog or deer. More geo-filters can be unlocked through Snapchat codes printed on the cups. Campaign aims to give customers a creative way to share their ‘best summer moments’ through a McDonald’s lens or geo-filter. The most ‘creative’ snaps will feature on McDonald’s daily Snapchat story.

McDonald’s have launched a new ‘Snapchatable’ frozen drink cup in Australia. The new cup can be recognized by Snapchat, giving customers to chance to face swap or turn their drink into an animated dog or deer. More geo-filters can be unlocked through Snapchat codes printed on the cups. Campaign aims to give customers a creative way to share their ‘best summer moments’ through a McDonald’s lens or geo-filter. The most ‘creative’ snaps will feature on McDonald’s daily Snapchat story.

McDonald’s Australia have handed over the directors chair to their fans in a content series that hopes to become the world’s biggest crowd-directed short-film, about fries.  It’s part of McDonald’s Australia’s “Loaded Fries” launch and is playing out on Facebook in real time. New episodes are being shot every few days, with fans directing key parts of the story to shape the film, which will be pieced together as a 5 minute mini-blockbuster, which will be released on December the 6th.

Dutch Design Week: Crystal wireless LED installation by Studio Roosegaarde. Designer Daan Roosegaarde has unveiled a "Lego from Mars" installation consisting of hundreds of wireless LED crystals that light up when placed on the floor.

Pinterest debuts first ad campaign, partnering with Channel 4 - Pinterest and Channel 4 have revealed an integrated campaign that will see contextual ads for the platform appear around a range of Channel 4 programmes.  The spots will pull lines from the shows and pair them with relevant content from Pinterest during the commercial breaks.

Pinterest debuts first ad campaign, partnering with Channel 4 - Pinterest and Channel 4 have revealed an integrated campaign that will see contextual ads for the platform appear around a range of Channel 4 programmes. The spots will pull lines from the shows and pair them with relevant content from Pinterest during the commercial breaks.

•	Uber to deliver content to fans of the club, to include “behind-the scenes content” designed to augment the journey to and from the match, whether users are travelling to Old Trafford, or to a pub or other venue •	Man Utd will also set up a dedicated Uber pick-up and drop off zone at Old Trafford •	Earlier this week, Uber unveiled Uber Trip Experiences, a developer feature that allows third party apps to push content to users through the Uber app during their journey

The first two phases of the new car-sharing economy are already in place with street rental services and ride sharing firms. The third phase will be an explosion in robotic services.

•	Uber to deliver content to fans of the club, to include “behind-the scenes content” designed to augment the journey to and from the match, whether users are travelling to Old Trafford, or to a pub or other venue •	Man Utd will also set up a dedicated Uber pick-up and drop off zone at Old Trafford •	Earlier this week, Uber unveiled Uber Trip Experiences, a developer feature that allows third party apps to push content to users through the Uber app during their journey

The first two phases of the new car-sharing economy are already in place with street rental services and ride sharing firms. The third phase will be an explosion in robotic services.

Just Eat has carried out what it says is the world’s first delivery of an online food order, by robot. After months of testing in Greenwich the machine will now be used regularly in the area, and expanded across London in 2017. The customer is sent a code by text to open the cargo hold of the robot, to ensure deliveries aren’t stolen.

White Wolf Inspirations & Wise Words for You: Forget Drones: Meet The Robot That Could Be The Fu.

Online fashion retailer Lyst has sent a flock of sheep to London's Oxford Street in a bid to encourage bargain-hunters not to blindly "follow the herd" from shop to shop. CMO Woolfenden said: "Heading to the high-street this Black Friday? What the flock are you thinking? We’re not pulling the wool over your eyes on this one. Lyst is the only place where you can genuinely beat Black Friday with all the sales from all the retailers collated in one place."

Wake up, sheeple: Lyst calls on shoppers to raise the baa on Black Friday

Direct Line has created a prototype fleet of flying torch drones to help people feel safer in darkly-lit areas in a brand activation campaign. Part of its "fixer" brand messaging, the insurer created the drones to solve the issue of darkness across the UK as part of a series of experiments to improve the everyday lives of people. The service means people can order a drone using their phone to light the path for their journey home, or for use as part of a search and rescue team.

Direct Line has created a prototype fleet of flying torch drones to help people feel safer in darkly-lit areas at night in a new brand activation campaign.

Mark Zuckerberg this week demoed the future of Augment Reality / VR with new “Social Reality” vision that brings people to life inside their Virtual Reality experiences, connected by friends to create a social-reality type experience.

Marilyn suggests you interview your principle characters to help you plan and structure your screen story.

KFC have launched a meal box in India that comes with built in outlets and cables for charging your smartphone. The meal box is called “Watt a Box” and works with iPhones and Androids. People in Delhi and Mumbai can try out the limited edition box by winning a contest on KFC’s Facebook page. The company launched the 5-in-1 meal box as a complete meal at an affordable price. Watt a Box has gone a step ahead to “introduce an element of utility to the box”.

KFC’s Practical New Box of Chicken Can Charge Phones

KFC created a meal box that can charge phones.

Live Nation and NextVR have teamed up to give music-fans a chance to experience concerts live via VR. The novel partnership will see both companies broadcast hundreds of concerts to music fans worldwide, who will remotely attend by using either a Samsung Gear or Oculus headset. Fans will have to wait in anticipation for the meantime, as both companies remain tight-lipped on which acts they will broadcast.

NextVR is bringing the best seat in the house to your living room, exclusive interview with DJ Roller - UploadVR

•	David Lloyd Clubs has launched the world's first café that takes exercise as payment, to encourage London office workers to step away from their desks and be more active at lunchtime. •	"Run for your bun" asks customers to take part in a six-minute micro workout, in exchange for one of four choices on their menu.

David Lloyd Clubs has launched the world's first café that takes exercise as payment, to encourage London office workers to step away from their desks and be more active at lunchtime.

Ford set the wheels of love in motion by putting Mustang on Tinder, generating more than 1.5 million interactions. When the profile was opened, the text "It’s the date you’ve been waiting for – Ford Mustang wants to take you on a blind date like no other" appeared. Ten were paired with blind dates and taken a retro drive-in movie date.

Ford sets the wheels of love in motion by putting Mustang on Tinder

Spotify’s largest OOH campaign to date features insights about what music their users are listening to and when.  Created in-house, the spots directly address a particular sliver of the Spotify audience: the one person in NoLIta who’s been streaming Christmas music all year, or the 3,700 people in the UK who played "It’s the End of the World as We Know It" right after the Brexit vote. The campaign begins rolling out today in New York City, Chicago, Los Angeles, the UK, France and Denmark.

Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign – Adweek

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