DETROIT – Cadillac unveils the 2014 ELR today at the North American International Auto Show. The sleek luxury coupe features the first application of Extended Range Electric Vehicle technology by a full-line luxury automotive brand.
Inside 'The Field Trip to Mars,' the Single Most Awarded Campaign at Cannes 2016
McDonald’s have launched a new ‘Snapchatable’ frozen drink cup in Australia. The new cup can be recognized by Snapchat, giving customers to chance to face swap or turn their drink into an animated dog or deer. More geo-filters can be unlocked through Snapchat codes printed on the cups. Campaign aims to give customers a creative way to share their ‘best summer moments’ through a McDonald’s lens or geo-filter. The most ‘creative’ snaps will feature on McDonald’s daily Snapchat story.
Dutch Design Week: Crystal wireless LED installation by Studio Roosegaarde. Designer Daan Roosegaarde has unveiled a "Lego from Mars" installation consisting of hundreds of wireless LED crystals that light up when placed on the floor.
Pinterest debuts first ad campaign, partnering with Channel 4 - Pinterest and Channel 4 have revealed an integrated campaign that will see contextual ads for the platform appear around a range of Channel 4 programmes. The spots will pull lines from the shows and pair them with relevant content from Pinterest during the commercial breaks.