Amazon have started a small private drone delivery trial in the UK. Shoppers can now order their goods by drone. Over time, Amazon plans to expand this trial to a few dozen — and later to hundreds — of shoppers. The full flight happens autonomously, including the landing, and the idea is to ensure that all deliveries arrive within 30 minutes. The current batch of customers will be able to order seven days a week, but only during daylight hours and when the weather is okay to fly.

Amazon starts Prime Air drone delivery trial in the UK — but only with two beta users

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Facebook has introduced a new, very snapchat-like instant video feature. The purpose of it is for friends to share short bursts of live footage together within the messenger app. It could potentially be another platform for EE to advertise on, especially given their experience in working with instant video features as they used Snapchat for their recent Heston campaign.

Facebook clones Snapchat once again

•	The mid-roll ad unit inserts an advertiser’s clip in the middle of a video instead of up front or at the end •	Mid-roll will be available after at least 20 seconds of viewing, in videos that run 90 seconds or more •	Likely to change the way video views are tracked, then relying more on making longer videos

Facebook to test showing ads mid-video with publisher revenue split

acebook to test showing ads mid-video with publisher revenue split

•	Snapchat has added a search bar that is always accessible in order to make it easier to find publishers' content, friends, groups, and stories. •	Also acts as a shortcut to the profile if the user clicks on their “Bitmoji” •	Further functionality introduced by Snapchat allows Snapchatters to submit to the Our Story from anywhere rather than a specific location.

• Snapchat has added a search bar that is always accessible in order to make it easier to find publishers' content, friends, groups, and stories. • Also acts as a shortcut to the profile if the user clicks on their “Bitmoji” • Further functionality introduced by Snapchat allows Snapchatters to submit to the Our Story from anywhere rather than a specific location.

The streaming media company announced that users will be able to download select Netflix content for use while they’re away from a data connection beginning Wednesday. Netflix has added a “download” button for select films and TV shows, and plans to add more to the catalog of available titles in the future. Netflix is starting with its original content, given the simpler licensing arrangements involved.

Netflix adds offline viewing for smartphones

Netflix turns into the Top Grossing iPhone application surprisingly

Apple introduces app ads within the App Store as it looks to improve its revenue model. Earlier this year the company started serving the ads to people in the US testing versions of iOS 10 and now they will be rolled out to all users. Ads will appear above the search banner but only when they are related to a user’s search query. The move is intended to ultimately lead to more downloads of apps from smaller developers.

Apple has apparently started showing adverts in search within the App Store, this appears to be limited to the US App Store at the moment. We just checked the UK App Store and no adverts are

Instagram influencer platform Tailify relocates to UK. Tailify offers a web-based platform that brands can use to search influencers, make contact with them, and then track campaigns. It offers data about the influencers’ reach, brand affinity, and demographic of their followers.

Scandinavian influencer marketing platform Tailify has relocated its headquarters to London.

Facebook has begun allowing businesses to send users adverts on Messenger, but only if those users have previously made contact with the brand. “Sponsored messages” provide another revenue opportunity for Facebook, targeting users in a place where they are less likely to automatically screen out adverts. Whether a user will be block ads from being sent but still interact with the brand or chatbot remains to be seen.

Careful which chatbot you talk to, unless you want their ads on Facebook Messenger

Bookmaker William Hill is aiming to move beyond product-focused messaging with a new TV, which breaks tonight during World Cup qualifier on ITV, and promotes the "clever fast" qualities of the brand’s app: the ways it tries to intuitively minimise the time it takes for consumers to use. "It’s about the lifestyle benefits of betting with William Hill, not the pure play product benefits."

Bookmaker William Hill is aiming to move beyond product-focused messaging with a new TV spot directed by Paul W.

Netflix might add offline playback, but only for bandwidth-poor countries Netflix has been teasing offline playback for years, but are looking at offering offline downloading in bandwidth-poor countries, which tend towards more of a downloading culture. Unlikely they’ll offer this feature in developed countries, instead using it as a ploy to draw customers in from bandwidth-poor countries.

Netflix Might Finally Add Offline Playback—But Not For You

Twitter is to focus on live streaming sports, entertainment, news and political events in 2017 through its new TV video app. The technology company is looking for new brand partners for its app, which it launched last month across Apple TV, Amazon Fire TV and Xbox One. It allows Twitter users to join in and be part of the conversation live as the video is being streamed through the app. Brands will also be able to place customised 30-second mid-roll ads during the streams.

Twitter is to focus on live streaming sports, entertainment, news and political events in 2017 through its new TV video app. The technology company is looking for new brand partners for its app, which it launched last month across Apple TV, Amazon Fire TV and Xbox One. It allows Twitter users to join in and be part of the conversation live as the video is being streamed through the app. Brands will also be able to place customised 30-second mid-roll ads during the streams.

YouTube buys paid product service FameBit, a start up company which makes it easier for brands to put their products into videos made by influencers. FameBit allows creators with more than 5,000 followers to sign up and take their pick of available sponsorships by brands.Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of branded content opportunities available.

YouTube buys paid product service FameBit, a start up company which makes it easier for brands to put their products into videos made by influencers. FameBit allows creators with more than 5,000 followers to sign up and take their pick of available sponsorships by brands.Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of branded content opportunities available.

The Guardian's publisher has launched a programmatic audience targeting platform that it says will deliver smarter and more effective campaigns. The platform comprises two complementary data options: pre-defined (demographics and interests etc) and advanced custom audiences, bespoke audience categories for a particular advertiser.

UK gov forced newspaper to destroy hard drives housing NSA leak information

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