• Snapchat has added a search bar that is always accessible in order to make it easier to find publishers' content, friends, groups, and stories. • Also acts as a shortcut to the profile if the user clicks on their “Bitmoji” • Further functionality introduced by Snapchat allows Snapchatters to submit to the Our Story from anywhere rather than a specific location.
Twitter is to focus on live streaming sports, entertainment, news and political events in 2017 through its new TV video app. The technology company is looking for new brand partners for its app, which it launched last month across Apple TV, Amazon Fire TV and Xbox One. It allows Twitter users to join in and be part of the conversation live as the video is being streamed through the app. Brands will also be able to place customised 30-second mid-roll ads during the streams.
YouTube buys paid product service FameBit, a start up company which makes it easier for brands to put their products into videos made by influencers. FameBit allows creators with more than 5,000 followers to sign up and take their pick of available sponsorships by brands.Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of branded content opportunities available.