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McDonalds partner with JCDecaux to create heat sensitive OOH formats. The OOH vending machine based in the Netherlands released free Mcflurrys to passersby once the temperature reached 38 degrees.

This McDonald's add in the Netherlands has heat-sensitive paneling that containes 100 free McFlurry cups. When it gets too hot outside, the panel opens, and people can take a cup to redeem for a free McFlurry.

Giant "smart" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham. Known as Media Eyes, the screens will survey passers-by's demographics and select the most appropriate adverts for their current audience.

'Media Eyes' billboards track consumers' ages in Birmingham

Clear Channel has unveiled plans to transform Britain’s High Street’s by removing redundant telephone boxes and replacing them with digital kiosks with built-in advertising screens. Each kiosk will be equipped with voice and data capabilities as well as Beacons, Wi-Fi, mobile data services and interactive journey planners.

Clear Channel has unveiled plans to transform Britain’s High Street’s by removing redundant telephone boxes and replacing them with digital kiosks with built-in advertising screens.

Contagious Billboard makes you yawn, then gives you coffee - Apparently, 70% of people yawn when they see someone else is yawning. Using a hidden motion sensor, the billboard knows when and how many people pass in front of it. The man on the screen starts yawning when the time is right, triggering a series of yawns amongst the commuters. Café Pele representatives then appear with trays of coffee, handing the espresso shots out to those in need.

Yawning Billboard Gives You Free Coffee

Contagious Billboard is a live-action digital display yawning billboard, that comes to the rescue with a free cup of coffee.

Adidas Originals campaign connects Europe through interactive cubes - Featuring nine large digital cubes in some of Europe’s largest cities including London, Barcelona and Berlin the interactive cubes will advertise the new footwear and connect each of the cities together in real-time. The four interactive screens will advertise the new line by displaying photos which people have posted to Instagram using the #NMD hashtag.

Adidas Originals campaign connects Europe through interactive cubes

Coca-Cola is measuring how happy London is this summer via interactive outdoor 'happiness meters' that show real-time social data.

Coca-Cola is measuring how happy London is this summer via interactive outdoor 'happiness meters' that show real-time social data.

Universal Pictures have taken over Waterloo Station with a Jurassic world domination to celebrate the launch of its film on Thursday 11th June. Activity at the station encompasses dominations of Motion @ Waterloo, Rail D6s, Banners, Vinyl’s, Escalators and Floor media. Universal Pictures have placed signs on the station floor that encourage people to take selfies with the dinosaurs and share on social media by using the hashtag #JurassicWaterloo. Their image will then appear on the big…

Jurassic World Takes Over Waterloo Station

Universal Pictures have taken over Waterloo Station with a Jurassic world domination to celebrate the launch of its film on Thursday 11th June. Activity at the station encompasses dominations of Motion @ Waterloo, Rail D6s, Banners, Vinyl’s, Escalators and Floor media. Universal Pictures have placed signs on the station floor that encourage people to take selfies with the dinosaurs and share on social media by using the hashtag #JurassicWaterloo. Their image will then appear on the big…

Samsung’s latest campaign in Russia has been completed with the intention to really assert their dominance in the ‘large’ mobile phone market. This week, the brand installed a massive 80-by-40 meter digital billboard onto the side of a building in Sokol, Russia.

Why Samsung Turned a Russian Building Into a Massive Digital Billboard

Samsung’s latest campaign in Russia has been completed with the intention to really assert their dominance in the ‘large’ mobile phone market. This week, the brand installed a massive meter digital billboard onto the side of a building in Sokol, Russia.

Exterion Media has won the £2bn 8 year contract to handle the advertising space on the London Underground. Exterion is going to install responsive digital screens in tube stations that will be able to carry different ad campaigns according to the time of the day in an attempt to target consumers more effectively.

Exterion Media has won the £2bn 8 year contract to handle the advertising space on the London Underground. Exterion is going to install responsive digital screens in tube stations that will be able to carry different ad campaigns according to the time of the day in an attempt to target consumers more effectively.

O2 customers on the London Underground will soon be tracked - O2 have announced that it is opening up the browsing data of its customers on the London Underground for advertisers to analyze (all data will be anonymised). Data will be gathered on customers age, gender, wealth and hobbies to help companies determine the best stations and tube lines for their campaigns.

Telefonica has announced that it is opening up the browsing data of its customers on the London Underground for advertisers to analyze.

JCDecaux to build 1,000 digital screens on London's bus shelters - The digital bus shelters will comprise 84-inch screens – 40 per cent larger than the existing ones – in areas of major retail spend in the capital, such as near shopping centres and major thoroughfares.

JCDecaux to build digital screens on London's bus shelters - The digital bus shelters will comprise screens – 40 per cent larger than the existing ones – in areas of major retail spend in the capital, such as near shopping centres and major thoroughfares.

M&S launched a campaign at Waterloo Station promoting their LOFT Homeware range. Using combined technology – Oculus Rift and Leap Motion – a virtual reality experience was created allowing customers to design their own space with products from the range.

M&S launched a campaign at Waterloo Station promoting their LOFT Homeware range. Using combined technology – Oculus Rift and Leap Motion – a virtual reality experience was created allowing customers to design their own space with products from the range.

Jaguar brings audiences closer to Wimbledon with sophisticated live-data campaign - This year official car sponsor Jaguar is capturing each moment of anticipation and every surge of excitement felt by the crowd, and then visualising it for the wider audience.

Jaguar brings audiences closer to Wimbledon with sophisticated live-data campaign - This year official car sponsor Jaguar is capturing each moment of anticipation and every surge of excitement felt by the crowd, and then visualising it for the wider audience.

Jaguar brings audiences closer to Wimbledon with sophisticated live-data campaign - This year official car sponsor Jaguar is capturing each moment of anticipation and every surge of excitement felt by the crowd, and then visualising it for the wider audience.

Jaguar brings audiences closer to Wimbledon with sophisticated live-data campaign - This year official car sponsor Jaguar is capturing each moment of anticipation and every surge of excitement felt by the crowd, and then visualising it for the wider audience.

Stella Artois gives the public a hawk eye view of Wimbledon as part of its official sponsorship. The brand launched a Waterloo takeover last week including a virtual reality feature allowing people to experience the feeling of flying over the courts. They are also feeding real time sponsored video content on the Wimbledon Twitter account.

Stella Artois gives the public a hawk eye view of Wimbledon as part of its official sponsorship. The brand launched a Waterloo takeover last week including a virtual reality feature allowing people to experience the feeling of flying over the courts. They are also feeding real time sponsored video content on the Wimbledon Twitter account.

As part of World Braille Day, Maltesers have used model chocolates to create a one-off Braille billboard. The ad appears on a London bus shelter and spells out the words “caught a really fast bus once, turns out it was a fire engine”.   The words used for the campaign came from a blind woman who took part in a focus group held by Maltesers and disability charity Scope.   The billboard follows the brand's same 'Look on the Light Side' campaign which included three TV ads featuring…

Maltesers is continuing its efforts to champion inclusively and better represent disability in the media with a one-off braille billboard in London.