This McDonald's add in the Netherlands has heat-sensitive paneling that containes 100 free McFlurry cups. When it gets too hot outside, the panel opens, and people can take a cup to redeem for a free McFlurry.
Universal Pictures have taken over Waterloo Station with a Jurassic world domination to celebrate the launch of its film on Thursday 11th June. Activity at the station encompasses dominations of Motion @ Waterloo, Rail D6s, Banners, Vinyl’s, Escalators and Floor media. Universal Pictures have placed signs on the station floor that encourage people to take selfies with the dinosaurs and share on social media by using the hashtag #JurassicWaterloo. Their image will then appear on the big…
Why Samsung Turned a Russian Building Into a Massive Digital Billboard
Samsung’s latest campaign in Russia has been completed with the intention to really assert their dominance in the ‘large’ mobile phone market. This week, the brand installed a massive meter digital billboard onto the side of a building in Sokol, Russia.
Exterion Media has won the £2bn 8 year contract to handle the advertising space on the London Underground. Exterion is going to install responsive digital screens in tube stations that will be able to carry different ad campaigns according to the time of the day in an attempt to target consumers more effectively.
JCDecaux to build digital screens on London's bus shelters - The digital bus shelters will comprise screens – 40 per cent larger than the existing ones – in areas of major retail spend in the capital, such as near shopping centres and major thoroughfares.