BAKING MAKEUP: This easy makeup step creates a poreless, flawless finish for your makeup. All you have to do is let a translucent powder sit on your face for 5 to 10 minutes while the heat of your skin "bakes" the product, and then dust it off.
Learn to bake like a makeup pro with Maybelline Fit Me! Foundation baking is the newest trend in contour and highlighting. It gives you a smooth, long lasting highlight that really sculpts your face (Baking Powder Makeup)
“Bake” your way to a flawless-looking face! The key to this beauty trend is letting translucent powder sit on your face for five to 10 minutes, allowing the heat from your face to set your base foundation and concealer.
Why "Baking" Your Makeup Is the Smartest Thing You Could Be Doing to Your Face