Compassion In World Farming: Stop Live Exports Advertising Agency: Elvis, London, UK Creative Director: John Treacy Art Director: Seth Jones Copywriter: David McCullough Copywriter: Rae Stones Published: 2012
After the success of campaigns to get investors to divest from the fossil fuel companies, factory farming is the next target. The majority of pigs and poultry are reared on intensive farms, according the campaign group Compassion in World Farming.
They are only getting away with it because everyone is prepared to look the other way! Think you aren’t being fooled by advertising tricks? Take a look at this so-called expert revealing food marketing’s secret weapon.