1: Marks of Excellence | The World's Most Famous Logos, Organized By Visual Theme | Co.Design: business + innovation + design

The World’s Most Famous Logos, Organized By Visual Theme

Marks of Excellence, a freshly revised book from Phaidon, compiles today’s most identifiable logos according to their visual tropes.

Borzoi Books, Alfred A Knopf Inc., 1945, designed by Paul Rand

Paul Rand's logos

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See how 15 famous logos have evolved over the years, showing how a logo can adapt and evolve to fit with modern design trends.

Very interesting evolution of logos. See how 15 famous logos have evolved over the years, showing how a logo can adapt and evolve to fit with modern design trends.

Pizza Hut Logo. The font is very casual and playful which plays into the brand. All the text moves in a diagonally rightward direction possibly symbolizing a cool and uplifting experience.

Famous Logos

The Pizza Hut logo has a very organic and personal feeling to it's composition. The diagonal baseline plays on the personal feeling as well.

To be fair, I own quite a number of their shoes, so maybe I'm a bit biased.

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Look again at some of the logos from major brands. They may contain images or references that support the brand's message or product.

The Secret Meanings Behind 40 Brand Logos

Can you see the hidden "R" in the roocase logo? Here are other logos with hidden messages. 40 Logos With Hidden Messages [Infographic], via

Famous logos then and now - 9GAG

Famous logos then and now

This pin is connected to the chapter of graphic design and logos. Logos create brand identity for the company. This pin shows logos of famous companies then and now.

An Interactive Guide to Famous Logos & their Secret Meanings #dhlogofacts #logodesign

Find the hidden messages in famous logos. Our Interactive guide takes you to the world's most popular company logos and their hidden meanings.

6 Famous Logos That Leverage Inconsistent Design | Design Shack

Graphic artists who love beautiful script-style fonts like those in old letters and in the Coca-Cola logo will love these Spencerian style fonts.

famous logos of the world

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Lego has more or less stayed the same throughout the years. The yellow stroke around the word actually helps it stick out from the red background that's behind it. It's barely noticeable, but the stroke helps alot.

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6 lessons you can learn from famous logos

Venti anni fa Apple rischiò il bacio della morte con l’acquisizione di Sun