Paul Rand's silouette is sooo creative!  Take a close look and the texts to see what you can think of

American designer Paul Rand defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in

IBM Smarter Planet   |  The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

IBM Smarter Planet - A series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

IBM Smarter Cities campaign. Ogilvy  Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."

"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.

NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery

NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery

This is gorgeous! Loving the colors for this first set of Data Visualization Guidelines from IBM.

Data visualization infographic & Chart This is gorgeous! Loving the colors for this first set of Data Visualization Gui. Infographic Description This is

IBM 100 Years Celebration

IBM marks its year with stories from its history, films and a celebration of service.

The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.

Illustration / The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres. via gooddesignisgoodbusiness.

Learn how IBM's Watson uses natural language processing and machine learning to make sense of massive amounts of data—and how we can use it.

Learn how IBM's Watson uses natural language processing and machine learning to make sense of massive amounts of data—and how we can use it.

IBM - Visit Office

Delicious icons from IBM’s Smarter Planet advertising campaign by Ogilvy launched in

IBM Brand Bible  IBM rebrand process book and brand instruction guide

IBM Brand Bible

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