To give the cans and print ads an edgy look, OK Soda featured designs by "alternative" cartoonists Daniel Clowes ("Ghost World") and Charles Burns ("Black Hole").

The Strange Story Of "OK Soda"

OK Soda - a soft drink made by Coke in the USA for a couple of years in the early I don't know what it tasted like, but I love the packaging, featuring artwork by people like Daniel Clowes and Charles Burns.

OK Soda - drink from The Coca-cola company, illustration by Charles Burns

OK Soda - drink from The Coca-cola company, illustration by Charles Burns

In 1993, The Coca-Cola Company decided they wanted capture the Generation X market by creating a new product that was unslick, cynical and anti-corporate. The result of that effort was OK Soda.

The Strange Story Of "OK Soda"

In The Coca-Cola Company decided they wanted capture the Generation X market by creating a new product that was unslick, cynical and anti-corporate. The result of that effort was OK Soda.

Brian Lanahan, then-manager of special projects for Coke, told "Time Magazine" that they also went with the name OK because "It underpromises. It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming.” | The Strange Story Of "OK Soda"

Brian Lanahan, then-manager of special projects for Coke, told 'Time Magazine' that they also went with the name OK because 'It underpromises. It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming.”

Brian Lanahan, then-manager of special projects for Coke, told "Time Magazine" that they also went with the name OK because "It underpromises. It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming.

Despite its national media campaign, OK Soda was only tested in select markets in an attempt to create a buzz and demand. But, it failed to meet sales expectations and was officially discontinued by Coke in 1995.

The Strange Story Of "OK Soda"

bratbat: “ OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics.It did not sell well in select test.

Today it occasionally pops up on eBay, where empty cans fetch as much as 25 dollars. | The Strange Story Of "OK Soda"

Today it occasionally pops up on eBay, where empty cans fetch as much as 25 dollars.

OK Soda was the brainchild of marketing executive Sergio Zyman, the marketing man behind Coca-Cola’s biggest product flop, New Coke. | The Strange Story Of "OK Soda"

The Strange Story Of "OK Soda"

In 1985 Coca-Cola changed its' formula and came up with "New Coke," which was instantly rejected by the public as inferior to the original.

OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink's slogan was "Things are going to be OK."

OK Soda - drink from The Coca-cola company, illustration by Charles Burns

Coca-Cola settled on the name OK after their research revealed that "Coke" was the second most recognizable word in the world, the first was "OK."

The Strange Story Of "OK Soda"

Coca-Cola settled on the name OK after their research revealed that "Coke" was the second most recognizable word in the world, the first was "OK.

Baking Soda Scrub 2 tablespoon baking soda 1 tablespoon coconut oil 7 drops of tea tree oil 5 drops of lemon oil store in glass. keep water out. scrub post washing face.

A Powerful Baking Soda Scrub For Your Every Skin Flaws

I LIKE MY OTHER RECIOE BETTER - this is for the WHY - Baking soda is the cheapest ingredient in your pantry that will solve your all skin flaws. Baking soda scrub will provide smooth skin, removes acne, blackheads, razor bumps, dark spots or scars etc.

things are going to be ok - Daniel Clowes designed soda cans in the 90's

things are going to be ok - Daniel Clowes designed soda cans in the

ok soda illustrations - חיפוש ב-Google

OK Soda label - drink from The Coca-cola company, illustration by Charles Burns

"OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink's slogan was 'Things are going to be OK.'"

OK Soda: Coca-Cola’s embarrassing attempt at courting Generation X

OK Soda was a failed soda from Coca-Cola in the early 90's. In this essay I examine the story behind OK Soda, and the oddball relationship between advertisin...

OK Soda was a failed soda from Coca-Cola in the early In this essay I examine the story behind OK Soda, and the oddball relationship between advertisin.

OK Soda - Advertising's Awkward Relationship with Postmodernism

A video essay about OK Soda, a failed soda from the and postmodernism in advertising.

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