This Old Navy advertisement featured in Vogue, uses the Z pattern visual path. This pattern is shown by the formation of a Z. The Old Navy logo is the beginning of the Z path in the top left corner and scans across to the models hair, on the top right side of the ad. Then the ad scans down the models feet in the bottom left corner and ends with the quote about coated skinnies in the bottom right of the screen. Advertisement: Old navy. (2013, Sep 01). Vogue, 203, 158-158, 159.