All of the Terry Crews Old Spice Commercials - YouTube. Here we have a number of samples of commercials that follow several of Rank's Intensify/downplay schema. 1.) second commercial (00:45 to 01:15) uses a typical downplay own: bad by using aggressively using diversion as well as composition to shift viewers attention away from the commercial 2.) at 03:07 to 03:40 we jump back to Intensifying the products good by using association, though it ends by using diversion.