This photo is obviously aimed at women because the designer asks "Who needs fur to feel beautiful?", there is an image of a women, and the font is pink. This design is effective because the text aligns with the left side of Olivia Munn's body, which puts the focus on her (a stunning model who does not wear fur). The contrast between her hair and the background also draws attention to her. I could make someone the focus of my cover photo - specifically someone desirable and well known.