Here you go Gi the Kraken Press Kit. Love seeing the entire thing PD
This Nike product is an example of stunning branding. Wonderful materials are used; the box is made of a shiny gold material with a black outer box, contrasting amazingly. The box contains good branding pieces. A ring/necklace, comes with info (good use of branding), sew on badges and 2 books to do with the project is being branded. These products were made for Nike as a way of getting their brand more into American football. I really like the idea and the design of the sew on badges.
“For the launching of her spring/summer 11 collection, fashion designer Maya Negri commissioned the studio to create a unique press kit which includes a catalogue, poster and fashion film produced in collaboration with Diego Prilusky and Michal Lerman.
press kit // Idlewild Co. | National Stationery Show | #thankgodprepisover ...