Learn more about the Prospect Theory to understand the definition as an analysis of decision under risk. It's a part of behavioural economics and it's very useful. Read more

Learn more about the Prospect Theory to understand the definition as an analysis of decision under risk. It's a part of behavioural economics and it's very useful. Read more

Prospect Theory

Prospect Theory

Prospect theory. Dan Kahneman and Amos Tversky’s behavioural economics theory modeling how we make decisions. It illustrates, among other things, some of the non-rational decisions we make as we are guided by emotion and heuristics in decisions. The...

Dan Kahneman and Amos Tversky’s behavioural economics theory modeling how we make decisions. It illustrates, among other things, some of the non-rational decisions we make as we are guided by emotion and heuristics .

Prospect theory - Wikipedia, the free encyclopedia

The Prospect theory is a behavioral economic theory that describes the way people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.

Prospect Theory: A Framework for Understanding Cognitive Biases - Less Wrong

Related to: Shane Legg on Prospect Theory and Computational Finance This post is on prospect theory partly because it fits the theme of replacing simple utility

Daniel Kahneman (born March 5, 1934) is an Israeli-American psychologist. He was awarded the 2002 Nobel Memorial Prize in Economic Sciences. He is notable for his work on the psychology of judgment and decision-making, behavioral economics and hedonic psychology.

Daniel Kahneman (born March is an Israeli-American psychologist. He was awarded the 2002 Nobel Memorial Prize in Economic Sciences. He is notable for his work on the psychology of judgment and decision-making, behavioral economics and hedonic psychology.

Sales process and rationality in decision-making: Prospect theory

In the commercial sector, more than in others, the question that arises at the time of a customer’s decision is whether or not to expect a rational decision.

Prospect Theory

European month of the brain - May 2013 Understanding the human brain and its diseases is one of the greatest scientific and philosophical challenges.

Does Prospect Theory explain Trump and Brexit votes? – International Cognition and Culture Institute

Does Prospect Theory explain Trump and Brexit votes?

What If a Psychologist  wins the Nobel Prize of economy?  Kahneman and Tversky published a series of seminal articles in the general field of judgment and decision-making, culminating in the publication of their prospect theory in 1979 (Kahneman & Tversky, 1979). Kahneman was awarded the Nobel Memorial Prize in Economics in 2002 for his work on prospect theory. Now check fast and slow thinking.

What If a Psychologist wins the Nobel Prize of economy? Kahneman and Tversky published a series of seminal articles in the general field of judgment and decision-making, culminating in the publication of their prospect theory in 1979 (Kahneman & Tversky, 1979). Kahneman was awarded the Nobel Memorial Prize in Economics in 2002 for his work on prospect theory. Now check fast and slow thinking.

Visualizing Communication Science: Message framing/Prospect Theory

This is an example of equivalency framing. It shows how using different words changes the positivity and negativity of the message.

Prospect Theory and Loss Aversion: How Users Make Decisions

When people select alternatives, they avoid loss and optimize for sure wins because the pain of losing is greater than the satisfaction of an equivalent gain. UX designs should frame decisions accordingly.

Prospect theory : an analysis of decision under risk [Recurso electrónico] / Daniel Kahneman and Amos Tversky. http://absysnetweb.bbtk.ull.es/cgi-bin/abnetopac?TITN=511960

Prospect theory : an analysis of decision under risk [Recurso electrónico] / Daniel Kahneman and Amos Tversky. http://absysnetweb.bbtk.ull.es/cgi-bin/abnetopac?TITN=511960

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