This ad took a more serious twist for a more serious ad. Cyber-bullying is a big deal and showing the arrows stabbing the boy shows that cyber-bullying hurts. This advertisement creates a good relationship with what is being advertised.
everyday materials such as a cardboard boxes, newspaper or other materials we can relate to homeless people with. These items are not worth much to the everyday person but to a homeless person it is their home, shelter, blanket, warmth