Don't get pushy. Video and audio players that start automatically, "sign in to continue" pop-ups on informational pages, oversized that reduce page speed – forcing unnecessary decisions or experiences can be the fastest way to push away from your
Now I understand Politics! When top level people look down, they see only poop-heads; When the bottom level people look up, they see only assholes. You will Never see another Flow Chart that describes politics so clearly.